AI Image Designer at Puffy

Take ownership of AI-powered image generation for a $1 billion+ e-commerce brand. Transform commercial briefs into high-quality, photorealistic, brand-ready visuals.

About the Role

Puffy is seeking a talented AI Image Designer to lead AI-powered image generation and creative production for its $1 billion+ e-commerce brand.

The company has adopted an AI-first approach to design since December 2023, incorporating image-generation and editing tools into its creative processes.

New team members receive access to a library of prompts and an AI-output validation workflow to support consistent, high-quality production.

In this role, you will create photorealistic product, hero, lifestyle and advertising imagery for e-commerce and marketing campaigns.

You will also establish effective prompting strategies, develop reference-image workflows, maintain production standards and share reusable creative processes with other designers.

Reporting to the UI/UX Design Lead, you will combine advanced AI image-generation expertise with practical UI/UX design skills, particularly for product detail pages (PDPs) and landing-page layouts.

This is an independent specialist position where the quality of your portfolio and practical creative abilities matter more than the number of years you have worked.

Key Challenges and Responsibilities

1. Maintaining Product Accuracy and Brand Consistency

You will have creative freedom to generate compelling visual environments while ensuring that actual products remain accurate, recognisable and consistent with Puffy’s established brand guidelines.

Your responsibility will be to produce commercially effective imagery that meets the creative brief and works seamlessly across e-commerce pages and advertising placements.

2. Building Repeatable Creative Workflows

You will help the wider Design team benefit from your AI expertise by developing documented workflows, reusable prompts and production standards.

The goal is to make high-quality AI-generated imagery easier for other designers to reproduce while improving creative consistency and production speed.

Resources Provided

You will have access to the company’s latest AI-powered resources, including:

• ChatGPT and Claude.
• Multiple AI agents and automated bots.
• AI plugins, projects and workflow integrations.
• Automation platforms such as n8n.
• Company-provided image-generation and editing tools.
• Relevant design assets, product references, data and specialist support.

You will be expected to use these resources to automate repetitive tasks, improve efficiency and deliver high-quality creative work.

Decision-Making Authority

You will independently manage production decisions within approved creative briefs, while major creative releases, publication decisions and resource commitments remain subject to the relevant approval processes.

Areas You Can Manage Independently:

• Select prompting techniques, reference workflows and image-generation approaches.
• Choose appropriate tools based on image quality, accuracy, speed and repeatability.
• Evaluate, refine and select generated images using established brand standards.
• Organise production activities within agreed priorities.
• Test low-risk workflow improvements using approved resources.

Areas Requiring Approval:

• Final creative direction and publication approval.
• E-commerce image selections and advertising campaign tests.
• Changes to project priorities and additional paid resources.
• Sharing sensitive company information with new AI tools.
• Changes to live websites, campaigns or production workflows outside approved briefs.

Key Job Responsibilities

AI Image Generation and Design

• Create photorealistic product, hero, lifestyle and advertising images using AI-powered tools.
• Develop and refine image-generation workflows while maintaining product accuracy and brand consistency.
• Apply advanced prompting techniques and visual references to achieve commercially suitable results.

E-commerce UI/UX Design

• Design product detail pages (PDPs) and landing-page layouts.
• Apply responsive design principles across desktop and mobile devices.
• Work with typography, visual hierarchy, composition and clear calls to action.
• Collaborate with Design and Conversion Rate Optimization (CRO) teams.

Advertising Creative Development

• Produce AI-generated and AI-enhanced advertising visuals.
• Develop creative variations and collaborate with Marketing and CRO teams to support advertising campaigns.

Workflow Development and Documentation

• Create reusable prompts, reference-image workflows and production guidelines.
• Document processes so other designers can reproduce successful results.
• Help team members adopt AI creative tools and improve production efficiency.

Creative Technology Improvement

• Evaluate new AI image-generation models and editing tools.
• Recommend technologies that improve visual quality, product accuracy, speed and workflow consistency.

Expected Performance Outcomes

Successful candidates will be expected to deliver:

• Production-ready imagery: High-quality hero, lifestyle, product and advertising visuals suitable for commercial use.
• Functional page layouts: Responsive PDP and landing-page designs that follow the company’s established design system.
• Repeatable workflows: Documented AI production processes that other designers can use.
• Consistent creative quality: Images that maintain product fidelity and brand identity.
• Efficient delivery: Fast turnaround without compromising quality or validation standards.

Quality Standards

All creative deliverables must meet the following expectations:

• Accurate product representation and consistent brand presentation.
• Photorealistic environments, lighting and composition.
• Appropriate image crops and focal points across different screen sizes.
• Clear and legible typography and calls to action.
• Proper validation and correction of AI-generated elements.
• Finished assets that meet the requirements of their intended commercial placement.

Delivery Expectations

• Deliver creative projects quickly while maintaining quality standards.
• Contribute to active creative briefs early.
• Develop reusable processes that support consistent production.
• Take responsibility for reviewing and correcting finished creative assets.

Required Qualifications and Skills

Candidates must demonstrate the following abilities:

AI Image Generation

• An exceptional portfolio showcasing commercially usable AI-generated imagery, particularly photorealistic product and lifestyle visuals.
• Practical experience using ChatGPT Images and Nano Banana for image generation, editing and creative development.
• Advanced prompt engineering and visual prompting skills.
• Experience working with reference images and multimodal inputs.
• Strong knowledge of image-to-image generation, inpainting, outpainting, compositional control and iterative editing.
• Ability to integrate real physical products into AI-generated environments without compromising product accuracy.
• Understanding of how to reproduce successful image-generation results consistently.

Image Editing and Production

• Advanced Photoshop skills, including compositing, retouching and finishing AI-generated images.
• Strong knowledge of composition, lighting, perspective, colour and visual art direction.
• Ability to transform AI-generated outputs into polished, production-ready creative assets.

UI/UX Design

• A portfolio demonstrating practical PDP and landing-page design experience.
• Knowledge of responsive layouts, typography, visual hierarchy and effective calls to action.
• Understanding of how images perform within live website interfaces.
• Experience working with established design systems and brand guidelines.
• Ability to prepare finished designs and assets for development handoff.

AI Workflow Development

• Ability to document prompts, reference inputs, tool selections, production steps and quality checks.
• Experience creating repeatable creative workflows that other designers can follow.
• Ability to train or guide colleagues in adopting AI-powered creative processes.

Commercial and Professional Skills

• Ability to interpret commercial briefs and produce visuals that support marketing objectives.
• Experience delivering e-commerce, lifestyle, hero and paid advertising creative.
• Strong creative judgment and attention to detail.
• Willingness to work extended hours and weekends when required.

Additional Advantages

The following experience will be beneficial:

• Direct-to-consumer (D2C) and e-commerce industry experience.
• Experience creating product imagery for consumer brands and performance marketing campaigns.
• Photography, CGI or 3D design experience.
• Strong understanding of lighting, materials, composition and photorealistic product visualisation.
• Previous experience conducting workshops or training designers on AI creative tools and workflows.

Your First 30 Days

The company has outlined a structured onboarding programme to help the successful candidate become productive quickly.

Week 1 – Getting Started

• Receive access to company-provided AI tools, Photoshop, brand assets and product references.
• Complete Asana training and the role-specific AI-Native Starter Pack.
• Learn the company’s prompting techniques, product-reference processes and image-validation standards.
• Meet the Design, Marketing and CRO teams and understand their approval processes.

Week 2 – Understanding the Workflow

• Review existing hero, lifestyle and advertising images.
• Examine available performance data and the creative approval process.
• Identify previous production challenges involving product accuracy and repeatability.
• Review the customer shopping experience across desktop and mobile devices.

Week 3 – Beginning Creative Production

• Work on an initial hero or lifestyle image-generation brief.
• Collaborate with the Design and CRO teams to validate images within their intended layouts.
• Document prompting strategies and quality-control processes.
• Contribute an advertising creative variation alongside the Marketing team.
• Present your workflow during a design review.

Week 4 – First Approved Delivery

• Take your first approved AI-generated image through to publication with the appropriate team.
• Evaluate the existing production workflow and identify opportunities for improvement.
• Share recommendations for maintaining quality and improving efficiency.
• Refine your workflow documentation using feedback from another designer.