AI Video Editor at Petlab

PetLab Co. is a leading direct-to-consumer (DTC) pet supplement brand generating nine-figure revenue. The company is profitable, experiencing rapid growth, and expanding its presence across international markets.

PetLab Co. is seeking an experienced AI Performance Video Editor who understands that successful performance marketing goes beyond creating visually appealing content.

Every edit, opening hook, transition, and caption should be strategically designed to capture attention, keep viewers engaged, and ultimately drive sales.

Success in this role will be measured by advertising performance and conversions rather than cinematic quality alone.

This is an editing-focused position for a creative professional with a proven background in producing AI-powered performance advertisements.

You will create high volumes of conversion-focused video ads for Meta, TikTok, and YouTube, combining user-generated content (UGC), creator footage, stock videos, and AI-generated videos, avatars, and voiceovers.

Working alongside Creative Strategists, Paid Media specialists, Video Producers, Organic Social, and Influencer teams, you will contribute beyond executing assigned briefs.

You will develop creative concepts, write compelling scripts and hooks, and help shape advertising strategies that support customer acquisition and revenue growth.

Who Will You Report To?

You will report directly to Michael, Head of Innovation, who is looking for a highly experienced, efficient, and creative video editor with a strong understanding of direct-response advertising and an established track record in AI-powered creative production.

As an important member of PetLab Co.’s in-house creative team, you will collaborate closely with experienced creative strategists and have direct visibility into how your advertisements perform.

Your work will play an important role in influencing customer acquisition, improving advertising effectiveness, and supporting the company’s continued growth.

If you have produced hundreds of successful AI-powered advertisements and are ready to bring your expertise to a fast-growing, nine-figure DTC brand, PetLab Co. would love to hear from you.

Key Responsibilities

1. Performance Video Editing

A significant part of your time will involve transforming creative briefs and raw footage into engaging, high-converting advertisements.

Your responsibilities will include:

• Editing short-form video advertisements for Meta, TikTok, and YouTube using briefs provided by Creative Strategists.
• Developing compelling opening hooks within the first three seconds to capture viewers’ attention.
• Maintaining engaging pacing and introducing visual changes every two to three seconds to improve audience retention.
• Incorporating captions, text overlays, sound effects, music, and clear calls to action tailored to each advertising platform.
• Combining UGC, influencer, creator, studio, and stock footage to produce authentic, platform-native advertisements.
• Exporting videos in multiple formats, including 9:16, 4:5, 1:1, and 16:9, while maintaining proper file organization and naming conventions for immediate campaign deployment.
• Exploring and testing emerging AI tools and editing technologies to improve creative production.

Objective: Produce compelling advertisements that capture attention, maintain engagement, and encourage customers to make purchases.

2. Creative Strategy and Scriptwriting

You will contribute to the creative development process rather than simply editing content based on existing instructions.

Your responsibilities will include:

• Writing persuasive direct-response advertising scripts, hooks, and calls to action for UGC, creator-led, AI-avatar, and product-focused campaigns.
• Proposing fresh advertising concepts and creative angles informed by campaign performance, customer challenges, and emerging social media trends.
• Collaborating with Creative Strategists to transform insights into creative briefs, storyboards, and production shot lists.
• Developing alternative versions of successful scripts using different customer personas, messaging angles, and opening hooks for testing.
• Applying your editing experience to identify creative approaches and visual elements that are likely to capture attention before production begins.

Objective: Develop compelling advertising concepts and scripts designed to generate conversions from the very first frame.

3. AI Video Production

AI technology is an essential part of PetLab Co.’s advertising production process. You will be expected to incorporate AI tools into your daily workflow to increase production speed, efficiency, and creative output.

Your responsibilities will include:

• Generating AI-powered videos, virtual spokespersons, product B-roll, and lifestyle scenes using tools such as Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads.
• Producing AI voiceovers and localized advertising versions with platforms such as ElevenLabs.
• Refining AI-generated content to ensure character consistency, product accuracy, realistic visuals, and professional quality.
• Using AI-assisted editing features for automatic captions, transcript-based editing, video upscaling, and visual cleanup.
• Developing reusable AI production workflows and templates while sharing successful techniques and discoveries with the wider creative team.

Objective: Increase the volume of high-quality advertisements while reducing production time and costs.

4. Creative Iteration and Testing

You will work closely with the creative team to identify successful advertising concepts, improve underperforming campaigns, and develop multiple variations of winning advertisements.

Your responsibilities will include:

• Producing multiple versions of successful advertisements using different hooks, introductions, AI avatars, video lengths, and messaging approaches.
• Creating structured A/B testing variations by changing individual creative elements, such as comparing one opening hook against another.
• Reviewing advertising performance indicators, including Hook Rate, Hold Rate, Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
• Analyzing audience retention and video drop-off points with the team to identify weaknesses and improve future edits.
• Monitoring competitor advertisements and trending creative formats to ensure PetLab Co.’s content remains relevant and native to each platform.

Objective: Continuously improve advertising effectiveness through structured testing, creative experimentation, and high-volume production.

Daily Responsibilities

Your typical working schedule will be divided across the following activities:

60% – Video Editing and AI Production: Editing performance advertisements and generating AI-powered video content.

25% – Creative Development and Scriptwriting: Developing advertising concepts, writing scripts, and collaborating with Creative Strategists.

15% – Testing and Performance Analysis: Creating advertising variations, reviewing campaign results, and identifying opportunities for improvement.

Requirements and Qualifications

PetLab Co. is looking for a candidate with excellent video editing skills, a strong direct-response marketing mindset, and substantial experience producing AI-powered advertisements.

Required qualifications include:

• At least four years of professional video editing experience, including a minimum of two years specializing in paid social advertising for DTC or eCommerce brands.
• Demonstrated experience creating AI-powered advertisements and marketing content. Your portfolio must include AI-generated advertisements you personally produced, the tools used, and your specific contribution to each project.
• A substantial advertising portfolio featuring hundreds, preferably thousands, of paid social advertisements, supported by measurable campaign results such as ROAS, CPA, or advertising spend.
• Excellent written and verbal English communication skills, with the ability to present creative ideas, receive feedback, and collaborate effectively with an international team.
• Practical, hands-on experience using AI video production tools as part of your regular workflow, including Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, and ElevenLabs.
• Advanced proficiency in Adobe Premiere Pro and/or CapCut. Experience with After Effects, DaVinci Resolve, and motion graphics will be an added advantage.
• A strong understanding of performance advertising principles, including attention-grabbing hooks, video pacing, audience retention, promotional offers, and effective calls to action.
• The ability to write persuasive direct-response advertising scripts rather than simply editing pre-written content.
• Working knowledge of advertising performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS, including how editing decisions influence campaign results.
• Excellent time management, organizational skills, and the ability to produce a high volume of advertisements every week without compromising quality.
• Previous experience working in fast-paced, feedback-driven creative teams within high-growth businesses or performance marketing agencies.

Additional Advantage: A genuine interest in animals or previous experience working with pet care, health, wellness, or consumer product brands will be beneficial.

Important Portfolio Requirement: PetLab Co. is specifically interested in video editors who specialize in performance advertising.

Applications featuring only general video editing, cinematic productions, YouTube content, corporate videos, or wedding projects will not be considered.

Candidates must demonstrate relevant experience creating advertisements designed to generate measurable business results.

Benefits and Perks

PetLab Co. offers a competitive benefits package designed to support employee well-being, professional development, and work-life balance.

Benefits include:

• 20 days of paid time off (PTO), excluding bank holidays.
• Company performance bonus.
• Medical, dental, and vision insurance.
• Generous learning and professional development budget.
• Short-term and long-term disability insurance.
• Life insurance coverage.
• 401(k) retirement savings plan.
• Fully remote working opportunity.
• Monthly Uber coffee, bagel, and lunch allowances.
• Monthly internet stipend.