AI Web Developer at ABC Fitness

Join ABC Fitness and become part of a team driven by ambition, authenticity, and innovation. Together, we’re shaping the future of fitness through technology, creativity, and collaboration.

Our Values

Best Life

We believe exceptional work starts with exceptional people. Our workplace is built on mutual respect, trust, and a strong sense of belonging.

We foster an inclusive culture where everyone can contribute their unique perspectives and talents, knowing that diversity fuels innovation and creates lasting impact.

Growth Mindset

We are passionate about learning, taking initiative, and exploring new possibilities. At ABC Fitness, your professional development matters.

Through ongoing training, mentorship, and growth opportunities, we encourage you to expand your skills and achieve your personal and career goals.

One Team

From your first day, you’ll be welcomed into a collaborative environment where teamwork, mutual support, and shared achievements are celebrated.

We work together, move with purpose, and enjoy the journey. Your success contributes to the success of the entire team.

About the Role

ABC Fitness is seeking an AI-First Web Developer to design, develop, and manage the AI-powered systems and agentic workflows that drive our web development operations.

You will also serve as the technical operator, reviewer, and quality assurance lead, ensuring that everything produced by these systems meets our standards.

In this position, you’ll oversee several web properties while coordinating the transition of legacy platforms to modern development frameworks.

You’ll help bring disconnected digital properties together while developing intelligent automation systems that support website maintenance, content publishing, performance optimization, and continuous improvement.

This goes beyond simply using AI to accelerate coding. You’ll be responsible for architecting and managing the AI ecosystem itself, determining what it builds, how its output is evaluated, which processes can be automated, and where human oversight remains essential. You’ll continuously refine these systems as our digital platforms evolve.

What You’ll Do

• Oversee the development, maintenance, and optimization of multiple web properties built with modern technologies such as Next.js, Astro, and React, alongside legacy WordPress platforms awaiting migration.
• Manage complete migrations from legacy platforms to modern frameworks, including comprehensive website rebuilds, while preserving SEO performance, analytics tracking, and existing integrations.
• Develop and implement strategies for consolidating multiple websites into one unified digital platform, covering content migration, URL redirects, and information architecture.
• Design, build, and manage AI-powered development systems and agentic workflows to automate most website-building, publishing, quality assurance, and routine maintenance activities.
• Establish and maintain human approval and quality-control processes to ensure AI-generated work meets technical and business requirements before publication.
• Leverage AI-powered design and prototyping tools to develop front-end concepts and transform designs provided by human designers into production-ready code.
• Develop and manage conversion rate optimization (CRO) initiatives, including A/B and multivariate testing, while delivering tailored website experiences to different audience segments.
• Maintain reliable analytics, tracking, and integration systems across Google Tag Manager (including server-side GTM), Marketo, and Salesforce.
• Collaborate with Marketing, SEO, and Product Marketing teams to improve website architecture, content quality, user experience, and overall digital performance.

What You’ll Need

• Strong practical knowledge of modern front-end technologies, including Next.js, Astro, React, and contemporary JavaScript/TypeScript development.
• Demonstrated experience migrating established websites from legacy platforms such as WordPress to modern frameworks, rather than working exclusively on new projects.
• Proven ability to combine multiple web properties into a unified platform while managing URL redirects, information architecture, and SEO-preserving migration strategies.
• Hands-on experience developing AI-driven systems or agentic workflows for web development, content publishing, or quality assurance, with evidence of real-world workflow automation beyond occasional AI coding assistance.
• Proficiency with AI-powered design and prototyping tools, including the ability to convert generated concepts or professional design specifications into functional front-end applications.
• Experience implementing conversion optimization strategies and using A/B or multivariate testing platforms such as VWO, Optimizely, or comparable solutions, including audience segmentation.
• Working knowledge of Google Tag Manager, preferably including server-side implementations, and marketing technology integrations such as Marketo and Salesforce.

Additional Qualifications That Would Be an Advantage

• Previous experience managing websites across multiple brands or digital properties.
• Understanding of SEO and Answer Engine Optimization (AEO) principles.
• Experience implementing production-level agentic coding pipelines using tools such as Claude Code.

Compensation

The anticipated annual base salary for this position ranges from $127,000 to $163,000 USD.

Final compensation will depend on several considerations, including relevant professional experience, qualifications, technical expertise, geographic location, and prevailing market conditions.

Depending on eligibility, employees may also receive additional compensation through bonuses, commissions, equity, or other incentive arrangements.

Compensation structures and benefits are subject to location-specific legal, operational, and market requirements.

What’s in It for You?

ABC Fitness offers a range of benefits and workplace advantages designed to support your professional development, personal well-being, and work-life balance.

• Purpose-Driven Culture: Become part of an organization guided by its core values: Best Life, One Team, and Growth Mindset.
• Flexible Time Off: Take advantage of our open PTO policy, giving you greater flexibility in managing your personal time.
• Days of Disconnect: Enjoy a collective day off every quarter as employees worldwide take time to recharge and reconnect.
• Parental and Pawternity Leave: Access dedicated leave when welcoming a new child or adding a furry companion to your family.
• Best Life Perk: Receive quarterly reimbursements to support your personal fitness and wellness journey.
• Health Coverage: Comprehensive medical, dental, and vision insurance options.
• Employee Assistance Program (EAP): Access support and resources whenever you need assistance.
• Premium Calm Subscription: Enjoy a premium Calm App membership for yourself and up to four dependents aged 16 and above.
• Additional Benefits: Access a variety of other employee perks and programs designed to enhance your overall experience.

At ABC Fitness, our mission extends beyond developing technology. We create solutions that strengthen communities, improve experiences, and make a meaningful difference in people’s lives.

Here, your contributions are valued, your professional growth is encouraged, and your ideas matter.

We believe great talent comes from diverse backgrounds and experiences. Even if your qualifications don’t align perfectly with every requirement, we encourage you to apply.

ABC’s Commitment to Diversity, Equity, Belonging, and Inclusion

ABC Fitness is an equal opportunity employer dedicated to promoting diversity, equity, and inclusion throughout our organization.

We are committed to building a workplace where employees, clients, and business partners feel respected, appreciated, and empowered to achieve their full potential.

We recognize inclusion as both a fundamental value and an important driver of business success.

For additional information, visit abcfitness.com.

About ABC Fitness

ABC Fitness is a leading global software provider serving fitness businesses of all sizes. Our technology supports more than 30,000 fitness clubs, 650,000 coaches, and 40 million members, while facilitating over $12 billion in annual payment processing.

We deliver scalable, data-driven technology solutions that simplify business operations, strengthen customer engagement, and help fitness organizations build better experiences for their members and clients.

Our solutions serve a diverse range of businesses, from independent personal trainers and boutique fitness studios to gyms and large international franchise networks.

Innovation drives everything we do through our portfolio of brands, including ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.

At ABC Fitness, we’re committed to helping fitness businesses grow, operate more efficiently, and achieve their ambitions through technology and industry-leading insights.

Let’s shape the future of fitness together.