Brand Manager
Clutch is on a mission to transform the way people buy, sell, and own cars.
As Canada’s largest online used-car retailer, Clutch provides a convenient, digital-first experience that removes much of the hassle traditionally associated with buying or selling a vehicle. Customers can browse thousands of vehicles online, purchase the right car from home, have it delivered directly to their door, and shop with added confidence through Clutch’s 10-Day Money-Back Guarantee.
Founded in 2017 and headquartered in Toronto, Clutch currently serves customers across Ontario, British Columbia, New Brunswick, Nova Scotia, and Prince Edward Island.
The company has been recognized for five consecutive years by The Globe and Mail as one of Canada’s Top Growing Companies and has also earned recognition on Deloitte’s Technology Fast 50™ and Fast 500™ lists. Clutch is backed by investors including D1 Capital, Canaan, Real Ventures, BrandProject, and BMO.
About the Role
Clutch is looking for an experienced Brand Manager to help strengthen and bring its brand to life across every customer and business touchpoint.
This is a hands-on position responsible for translating brand strategy into effective campaigns, creative projects, retail experiences, and communications. You’ll manage Clutch’s agency relationship, lead the creative briefing process, collaborate with teams across the business, and ensure everything representing the company maintains a consistently high standard.
The ideal candidate understands what makes a memorable brand and can confidently move between strategic thinking and practical execution.
Key Responsibilities
- Manage agency relationships: Act as the primary contact for Clutch’s Agency of Record, ensuring alignment around brand strategy, creative direction, budgets, deadlines, and deliverables.
- Lead creative briefs: Manage campaigns from initial concept through launch, developing clear creative briefs, coordinating production schedules, reviewing assets, and ensuring projects are delivered on time.
- Oversee retail design standards: Collaborate with the Real Estate team to ensure Clutch’s physical retail locations follow the company’s approved design standards and brand guidelines.
- Contribute to brand planning: Participate actively in planning sessions, identify new opportunities, contribute creative ideas, and help shape future campaigns and brand initiatives.
- Collaborate across teams: Work closely with the Marketing Coordinator, Social Media Manager, and other internal stakeholders to ensure brand initiatives are executed consistently across channels.
- Protect brand consistency: Ensure campaigns, communications, creative assets, and customer touchpoints accurately reflect Clutch’s voice, visual identity, and overall positioning.
- Conduct brand audits: Regularly review work across teams and channels to ensure established brand guidelines continue to be followed.
- Champion creative excellence: Encourage ambitious, distinctive creative thinking and work with internal and external teams to develop campaigns that help Clutch stand apart from competitors.
- Monitor the market: Stay informed about automotive industry developments, consumer trends, competitor activity, and broader cultural shifts to identify opportunities for the brand.
- Measure performance: Monitor campaign results and important brand metrics, translating performance data into insights and recommendations for future initiatives.
Requirements
- 4–6 years of professional experience in brand management, marketing, advertising, consumer products, a startup, or an agency environment.
- Experience managing external agencies, creative partners, or vendors.
- Ability to establish expectations and hold external partners accountable for quality, budgets, and deadlines.
- Excellent organizational and project-management abilities.
- Comfortable managing multiple campaigns, briefs, and deadlines simultaneously.
- Ability to operate effectively within a fast-paced and rapidly changing environment.
- Strong sense of ownership and the initiative to identify and solve problems independently.
- Willingness to remain hands-on and contribute wherever necessary to achieve successful outcomes.
- Strong understanding of brand strategy, creative execution, and maintaining consistent brand standards.
- Bachelor's degree is preferred but not mandatory.
Preferred Experience
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Previous experience working within a creative or marketing agency.
- Experience as part of an in-house brand or marketing team.
- Previous exposure to a startup or high-growth company is considered a strong advantage.
Why Join Clutch?
Clutch offers an environment where employees are encouraged to take ownership of their responsibilities and make a meaningful contribution to the company's growth.
Benefits include competitive compensation, a generous paid-time-off program, health and dental coverage, parental leave top-up, and opportunities to help build one of Canada's rapidly growing consumer brands.