Communications Strategist at Airbnb

Airbnb was established in 2007 when two hosts welcomed three guests into their San Francisco home.

Since then, the company has expanded into a global community of more than 5 million hosts, who have collectively welcomed over 2 billion guest arrivals across nearly every country worldwide.

Every day, Airbnb hosts provide distinctive accommodations and experiences that allow travelers to connect with local communities and enjoy more meaningful, authentic travel experiences.

The Community You Will Join

Airbnb’s mission is to create a world where everyone can feel they belong, anywhere. The company is developing a comprehensive travel platform designed to support every stage of a journey, with trust, inclusion, and meaningful human connections at its core.

Hosts remain central to Airbnb’s success. Through the platform, millions of people have the opportunity to establish businesses, build lasting relationships, and make positive contributions to their local communities.

The Airbnb Community team works closely with hosts as valued partners, encouraging collaboration, supporting their development, and ensuring their perspectives help shape the company’s products, policies, and overall platform experience.

The Difference You Will Make

Airbnb are seeking an experienced marketing and communications professional with a strong background in strategic messaging, campaign development, and collaboration across technical, creative, and business teams.

The ideal candidate is an exceptional writer with a strong understanding of brand positioning, audience engagement, and communication strategies across email marketing, social media, and in-product channels.

They should be highly proficient with AI-powered tools and comfortable using them regularly to improve productivity, develop creative concepts, refine campaign briefs, analyze audience sentiment, and evaluate performance.

This individual should be equally capable of independently developing campaigns and leading larger initiatives involving multiple teams.

A genuine passion for Airbnb’s mission, a deep appreciation of its host community, and a proactive, results-driven mindset are essential.

The role combines product marketing and strategic communications to increase awareness and adoption of important products and features, strengthen host relationships, support community success, and reinforce Airbnb as the preferred platform for hosts.

A Typical Day: Key Responsibilities

• Lead product positioning and communication strategies for new features, product launches, company announcements, and community updates.
• Define engagement targets and business objectives for major campaigns and announcements.
• Collaborate with data analysts and data scientists to establish performance indicators, measurement strategies, and reporting frameworks.
• Develop marketing campaigns, create messaging guidelines and positioning presentations, and oversee the delivery of communications, including written content and creative assets.
• Identify priority audiences and customer segments, developing targeted communication strategies that support business objectives.
• Partner with teams responsible for communication channels such as the Community Center, Resource Center, social media, customer experience, and email to establish content direction and messaging strategies.
• Collect and communicate campaign feedback to relevant business teams to support informed decisions and continuous improvement.
• Create proactive and responsive communication plans to address emerging opportunities, announcements, and community concerns.
• Work with channel managers to monitor and report audience reach, engagement, and relevant business performance metrics.
• Collaborate with operations teams to develop, maintain, and distribute sentiment reports and dashboards for specific announcements and ongoing community activities.
• Represent the interests of Airbnb’s host community and users in strategic and operational decisions.
• Coordinate creative projects involving product design, content strategy, community engagement, and marketing teams.
• Contribute as both an independent team member and a cross-functional leader, driving projects from planning through execution.

Your Expertise: Qualifications and Requirements

• At least 10 years of professional experience in marketing or communications, preferably within a leading technology company or an established startup.
• Experience working with platform-based or community-driven businesses is an added advantage.
• Outstanding written and verbal communication skills, with excellent writing, editing, and content development abilities.
• Ability to simplify complex product features and community policies, including reviews, service fees, and cancellation procedures, into clear and engaging messages.
• A portfolio of previous work, writing samples, or relevant campaign materials demonstrating professional communication skills.
• Proven ability to lead projects, solve complex challenges, and influence stakeholders across departments within a matrixed organization.
• Strong experience coordinating projects and managing relationships across multiple teams.
• Good understanding of product strategy, user experience design, and product development processes.
• Experience working with creative agencies and overseeing the production of marketing and communication materials.
• Ability to conduct user research, interpret customer insights, and apply research findings and testing results to marketing strategies.
• A strong interest in Airbnb’s mission and community. Previous experience as an Airbnb host is preferred.

Your Location

Due to the requirements of this position, the successful candidate must be based in California or within the Pacific Standard Time (PST) time zone to effectively perform the role.

If employment is handled through another Airbnb entity, your recruiter will provide information about the specific states or locations from which you are eligible to work.

Our Commitment to Inclusion and Belonging

Airbnb is dedicated to attracting and working with a diverse range of talented professionals. The company recognizes that different perspectives and experiences encourage innovation, strengthen collaboration, and contribute to the development of exceptional products, services, and solutions.

All qualified applicants are encouraged to apply, regardless of their background.

Please include your full name, the position you are applying for, and details of the accommodation required.

This contact should only be used by applicants whose disabilities prevent them from completing the standard online application process.

Compensation and Benefits

Airbnb offers competitive compensation based on several considerations, including professional experience, relevant qualifications, transferable skills, training, business requirements, and prevailing market conditions.

The position may also qualify for additional benefits, including performance bonuses, equity awards, employee benefits, and Airbnb Employee Travel Credits.

Annual Base Salary Range: $160,000 – $200,000 USD

Please note that the advertised compensation range may be adjusted over time based on business needs and market conditions.

Reasonable Accommodations

Airbnb is committed to providing appropriate accommodations for candidates with disabilities throughout the recruitment process.

Applicants who need additional assistance or specific accommodations are encouraged to inform their recruiter after being contacted regarding the position.