Community Lifecycle Manager | Reddit

Reddit is a global platform built around communities, shared interests, meaningful discussions, and trust. Millions of people use Reddit every day to discover information, exchange ideas, ask questions, and participate in conversations about the topics that matter to them.

With more than 100,000 active communities and approximately 130 million daily active unique visitors, Reddit has grown into one of the internet’s largest community-driven sources of information.

Moderators play an essential role in building and maintaining these communities. Reddit is seeking an experienced Community Lifecycle Manager to develop and manage programs that educate, engage, support, and reactivate moderators throughout different stages of their community journey—from launching a new subreddit to growing an established community.

About the Role

As Community Lifecycle Manager, you will help strengthen and scale Reddit’s moderator lifecycle programs. The role combines lifecycle strategy, campaign operations, marketing technology, experimentation, and data-driven decision-making.

You will collaborate closely with lifecycle strategists responsible for audience strategy, messaging, and value propositions while taking ownership of the channels, systems, and campaign operations required to put those strategies into action.

This is a hands-on individual contributor position involving campaign development, technical implementation, testing, optimization, and performance analysis across email, push notifications, and Reddit’s own on-platform communication channels.

What You’ll Do

You will manage channel strategy and oversee campaigns from development through execution, including campaign building, quality assurance, launch, measurement, and ongoing optimization.

Your responsibilities will include:

• Developing and launching email campaigns using HubSpot and push notification campaigns through Reddit’s internal tools.
• Improving segmentation, automation, data infrastructure, and dynamic content used in moderator communications.
• Creating structured experiments using treatment and control groups and turning findings into future testing strategies.
• Working with lifecycle strategists to execute audience engagement, messaging, and community growth initiatives.
• Collaborating with Product, Engineering, and Data Science teams to enhance communication tools and develop new ways to engage moderators.
• Tracking campaign performance and email engagement health while identifying and resolving technical or operational issues.
• Establishing scalable processes, workflows, and technical standards for Reddit’s moderator lifecycle initiatives.

What Reddit Is Looking For

Candidates should have at least 7 years of experience in lifecycle marketing, email marketing, growth, marketing technology, or a related discipline, with substantial hands-on campaign execution experience.

The ideal candidate will also have:

• Experience creating multichannel lifecycle programs for B2C or B2B2C audiences.
• Practical experience building and launching campaigns using HubSpot or a comparable marketing automation platform.
• An understanding of marketing data infrastructure.
• The ability to read and write basic SQL.
• Experience designing A/B tests, measuring campaigns, and analyzing performance.
• Experience collaborating with Product, Engineering, and Data Science teams.
• Excellent writing, editing, and communication abilities.
• The ability to work independently, establish processes, solve technical challenges, and build new programs from the ground up.
• Familiarity with Reddit and a strong understanding of community-driven platforms.

Knowledge of HTML and CSS is considered an additional advantage.

Benefits

Reddit provides eligible employees with a comprehensive benefits package that may include:

• Healthcare and income replacement benefits.
• 401(k) retirement plan with employer matching.
• Global benefits supporting workspace needs, professional development, and caregiving.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation policies.
• Paid volunteer time off.
• Generous paid parental leave.