Content Creator at Duolingo

Duolingo’s mission is to provide the best education in the world and make it accessible to everyone.

We’re continuing to expand that mission, and we’re looking for creative individuals to help us reach even more people.

About the Role

Duolingo’s Creator Club is a paid, part-time opportunity for content creators who are passionate about making engaging social media videos and helping Duolingo reach viral audiences.

As a Creator Club member, you’ll manage dedicated Duolingo-themed TikTok and Instagram accounts.

You’ll be responsible for creating and publishing short-form videos daily, testing different creative concepts, and exploring new ways to capture audience attention.

The program provides content inspiration, performance feedback, and coaching from Duolingo’s Creator Club team to help you understand what works and improve your content.

No professional experience, university degree, or portfolio is required.

Compensation: $1,000 USD for every 28 videos published over 28 days, with additional performance-based bonuses.

What You’ll Do

• Create and publish original Duolingo-themed short-form videos daily on dedicated TikTok and Instagram accounts.
• Incorporate Duolingo’s products, characters, and educational mission into entertaining, platform-friendly content.
• Test different creative concepts, video formats, and viral hooks, including ideas provided by the Creator Club team.
• Record and edit videos using accessible tools, including your smartphone and built-in social media editing features.
• Monitor video performance, review feedback, and use insights to improve future content.
• Engage with the Creator Club community and participate in coaching sessions and program communications.
• Follow Duolingo’s content standards, brand guidelines, disclosure requirements, and account policies.
• Complete onboarding, content submissions, and payment-related requirements within established deadlines.

What You’ll Bring

• An interest in creating short-form social media content and understanding what makes videos engaging.
• Confidence appearing on camera and communicating ideas effectively through video.
• The ability to consistently create and publish content every day throughout the program.
• Familiarity with TikTok and Instagram, including popular trends, video formats, and editing features.
• A smartphone and reliable internet connection for recording, editing, and publishing videos.
• An openness to experimenting with new ideas, reviewing performance, accepting feedback, and improving.
• The ability to follow creative instructions, meet deadlines, and fulfil program requirements.
• An interest in Duolingo, education, language learning, or making educational products entertaining.

Additional Advantages

Candidates with any of the following experience or qualities will stand out:

• Experience creating social media videos for personal accounts, schools, student organizations, or community projects.
• A track record of producing content with strong engagement, regardless of follower count.
• Familiarity with video editing tools such as CapCut, Adobe Premiere Pro, or similar software.
• Experience producing comedy, storytelling, educational, or product-focused videos.
• Maintaining a Duolingo learning streak for several weeks.

About Duolingo

Duolingo is the world’s most popular language-learning platform, serving more than 500 million users, with over half a billion learning exercises completed daily.

In addition to its core language-learning platform, Duolingo offers the Duolingo English Test, an English proficiency assessment, and continues to expand its educational offerings with subjects such as Mathematics and Music.

The company is committed to making education accessible, using data-driven insights, and developing innovative solutions to complex challenges.

Employees and collaborators benefit from meaningful work, continuous learning opportunities, and the chance to work alongside talented people from around the world.