Content Marketing Manager at ZeroFox

ZeroFox is a leading cybersecurity company dedicated to helping organizations defend against evolving digital threats that can impact revenue, compromise brand reputation, and overwhelm security and risk management teams.

With more than a decade of SaaS experience, ZeroFox brings together Cyber Threat Intelligence, Brand and Domain Protection, Attack Surface Intelligence, Executive Protection, and Physical Security Intelligence within a unified platform.

Through its continuous Discover, Validate, and Disrupt approach, ZeroFox helps organizations uncover vulnerabilities, assess potential threats, prioritize risks, and prevent attacks before they cause significant damage.

Thousands of organizations worldwide across financial services, media, retail, healthcare, and government trust ZeroFox for timely, actionable intelligence that strengthens security, speeds up incident response, and protects their digital and physical environments.

About the Role: Content Marketing Manager

ZeroFox is seeking an experienced Content Marketing Manager to lead the development and execution of its content strategy, you will contribute to the development of major research publications.

The successful candidate will transform a key strategic theme each quarter into a comprehensive content ecosystem, including pillar guides, blog articles, glossary pages, gated resources, and LinkedIn content series.

Each asset will be strategically connected to strengthen search engine performance and build long-term visibility and authority across traditional and AI-powered search platforms.

The role will also contribute to the development of major research publications, including the annual Key Forecast Report, while supporting wider marketing campaigns and initiatives.

This is a hands-on, internally focused position that requires someone capable of independently planning, writing, editing, optimizing, and publishing most content deliverables.

You will also coordinate with subject matter experts and internal contributors across Product Marketing, ZeroFox Intelligence, and ZeroFox Disruption Labs to ensure content accuracy, consistency, and quality.

Reports to: Director, Content & Digital Experience

Key Collaborators: Product Marketing, ZeroFox Intelligence, PR and Social, Marketing Operations, Design, and Web Development.

Key Responsibilities

• Develop Quarterly Content Strategies: Collaborate with Product Marketing to identify quarterly themes based on the product roadmap. Conduct keyword research using SEMrush, align keywords with suitable content formats, and maintain a structured editorial calendar.
• Manage Content Production: Produce two comprehensive pillar guides of approximately 3,000–5,000+ words, 8–10 supporting blog articles, 2–4 glossary pages, and two gated content assets each quarter. Ensure all content supports one of ZeroFox’s five core solution areas.
• Strengthen Competitive Search Visibility: Create one to two competitor-focused articles monthly targeting high-intent search terms. Develop credible, evidence-based comparisons and regularly update existing competitor comparison pages.
• Drive SEO and GEO Performance: Optimize content to perform well in traditional search engines and gain visibility across AI-powered search platforms. Monitor declining content performance and prioritize refreshing existing pillar pages before creating new material.
• Manage Internal Content Contributors: Coordinate blog submissions from internal writers, assign relevant keywords, and edit contributions to maintain brand consistency, search optimization, and AI search visibility before publication.
• Publish Cyber Threat Intelligence Content: Convert reports from ZeroFox Intelligence into Intelligence Hub publications while preserving their original content. Ensure urgent Flash Reports are published within 24 hours.
• Support Research and Thought Leadership: Collaborate with ZeroFox Intelligence on major publications, including the annual Forecast Report, white papers, and e-books. Develop compelling narratives, improve content structure and clarity, and repurpose research findings into blog posts, social content, and campaign materials.
• Contribute to Marketing Campaigns: Create and edit content for marketing campaigns, product launches, and demand generation initiatives. Deliver landing page copy, product descriptions, use-case pages, and email content. Partner with Customer Marketing on case studies and Product Marketing on product launch communications.
• Support Social Media Initiatives: Develop two LinkedIn content series, each containing at least four posts, and one employee advocacy package per quarter. Also create resource page copy for newly published gated content.
• Track and Evaluate Performance: Work with Marketing Operations to review monthly content performance reports, using insights to identify opportunities, improve results, and determine which content should be updated or developed next.

Required Qualifications and Experience

• At least five years of professional experience in B2B content marketing, supported by a portfolio of long-form content such as pillar pages, comprehensive guides, or e-books personally written.
• Excellent writing and editing abilities, including the capacity to adapt to different brand voices and refine technical content from subject matter experts and analysts without compromising its accuracy or expertise.
• Previous experience developing substantial research publications, white papers, and e-books.
• Practical SEO expertise, including keyword research, search engine results page (SERP) analysis, content briefing, and internal linking strategies, using SEMrush or comparable tools.
• Understanding of Generative Engine Optimization (GEO) and how AI-powered search is influencing modern content marketing strategies.
• Experience working with content management systems (CMS) to publish and manage website content.
• Ability to interpret content performance metrics, including website traffic, search rankings, organic entry share, and content-influenced sales pipeline, and translate findings into actionable strategies.
• Strong project management skills, including maintaining editorial calendars, coordinating multi-channel campaigns, managing stakeholders, and prioritizing deliverables within established resource limitations.
• Experience using AI-powered writing tools such as Claude for content research, outlining, drafting, and editing, with appropriate human oversight and quality control.

Additional Preferred Qualifications

• Previous experience in cybersecurity marketing, particularly creating content for security professionals, CISOs, Security Operations Center (SOC) analysts, or physical security decision-makers.
• Familiarity with cybersecurity concepts such as attack surface management, brand and domain protection, executive protection, and dark web intelligence.
• Experience developing competitor comparison articles and product positioning content.
• Knowledge of marketing and collaboration tools such as Marketo, Asana, and Google Workspace.
• Previous experience managing internal content contributor networks or employee advocacy initiatives.

Performance Expectations and Success Metrics

Success in this position will be evaluated based on the ability to:

• Consistently achieve established quarterly content production targets.
• Increase organic search traffic and overall search visibility.
• Improve rankings for important competitive search terms.
• Contribute to demand generation activities and support sales objectives.
• Expand ZeroFox’s visibility and authority across AI-powered search platforms.

Compensation and Benefits

Annual Total Compensation: $110,000–$120,000.

Additional benefits include:

• Comprehensive medical, dental, and vision insurance through Cigna.
• 401(k) retirement plan with a 3% employer match, fully vested immediately with no waiting period.
• Health Savings Account (HSA) with quarterly employer contributions.
• Generous paid time off (PTO).