Creative Brand Designer at Freehand

Most AI companies are focused on building tools. Freehand is taking a different approach: building AI-powered teams that do the work.

Freehand provides AI teams that manage Accounts Payable and spending operations for some of the world’s largest enterprises.

Its AI agents handle tasks such as negotiating supplier rates, enforcing contracts, managing vendors, processing payments, and reconciling information across enterprise systems.

These are traditionally complex responsibilities that require large teams of analysts, outsourcing providers, and offshore workers to keep business operations running smoothly.

While much of the technology industry has focused on competing for the $16 billion software market, Freehand is targeting the $348 billion enterprises spend on labor.

Its mission is to deliver AI-powered teams that take ownership of business outcomes rather than simply promising small efficiency improvements.

Major companies, including Meta, Unilever, Johnson & Johnson, Pfizer, and Cardinal Health, already rely on Freehand for parts of their operations.

About the Role

Freehand is looking for an experienced Lead Brand & Creative Designer to shape and strengthen the company’s visual identity and market presence.

This is a hands-on, high-impact position covering brand development, website design, marketing campaigns, events, sales materials, and corporate communications.

The ideal candidate combines outstanding design skills with creative vision and a passion for building memorable brands, particularly within the enterprise AI and technology space.

You’ll be expected to go beyond executing instructions by introducing fresh concepts, challenging conventional approaches, and consistently delivering exceptional creative work.

You’ll take responsibility for both creative direction and design production.

Your projects may range from developing campaign concepts and designing website experiences to creating investor presentations, customer decks, brochures, promotional materials, and trade show displays.

The role requires the same level of creativity, precision, and attention to detail across every project, regardless of its size.

Working closely with marketing leaders and other departments, you’ll help refine Freehand’s visual identity while developing the design systems, guidelines, and processes needed to support the company’s growth.

You’ll also have the opportunity to influence how its creative department develops over time.

Key Responsibilities

Brand Development & Creative Direction

• Strengthen and evolve Freehand’s visual identity to establish a distinctive and recognizable enterprise AI brand.
• Develop creative concepts and visual storytelling for marketing campaigns, product launches, and brand initiatives.
• Create and maintain brand guidelines, design systems, reusable templates, and visual standards.
• Introduce innovative ideas, explore creative approaches, and bring a strong design perspective to projects.
• Provide creative guidance and maintain quality standards across internal teams and external creative partners.

Website & Digital Design

• Lead the visual design of new website pages, landing pages, and digital marketing experiences.
• Develop detailed Figma designs, responsive layouts, reusable components, and interactive prototypes.
• Transform complex product features and technical messaging into engaging, easy-to-understand digital experiences.
• Apply excellent visual hierarchy, UX/UI principles, and conversion-focused design techniques.
• Work with developers and external web partners to ensure designs are implemented accurately and professionally.

Marketing, Sales & Corporate Design

• Manage the design and production of marketing, sales, executive, and customer-facing materials.
• Create investor presentations, executive reports, customer presentations, sales decks, and business proposals.
• Design brochures, company profiles, one-page documents, product information sheets, case studies, reports, and infographics.
• Develop trade show booth designs, event signage, environmental graphics, promotional materials, and branded experiences.
• Produce visual content for paid advertising, social media, email marketing, and integrated campaigns.
• Create product illustrations, technical diagrams, and visual presentations that simplify complex technology.
• Handle projects from initial concept to final delivery, including revisions, formatting, and preparation of digital or print-ready files.
• Develop reusable templates and organized design asset libraries to improve production efficiency while maintaining high standards.

Creative Operations & Team Development

• Build efficient and scalable creative workflows, processes, and quality-control standards.
• Coordinate multiple projects and competing deadlines in a fast-paced working environment.
• Collaborate with external agencies, motion designers, and other creative professionals.
• Explore AI-powered design tools and technologies to improve productivity and unlock new creative opportunities.
• Contribute to the development and long-term direction of Freehand’s creative team.

Requirements & Qualifications

• At least 5 years of professional experience in brand design, visual design, graphic design, or digital design, preferably within B2B technology, SaaS, or a reputable creative agency.
• A strong portfolio showcasing original creative concepts and excellent execution across branding, website design, marketing campaigns, and production design.
• Advanced understanding of typography, composition, color theory, layouts, visual hierarchy, and brand identity development.
• Expert-level knowledge of Figma and Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign.
• Strong website and landing page design capabilities, including responsive layouts and UX/UI fundamentals.
• Extensive experience creating presentations, marketing materials, digital graphics, and print collateral.
• Familiarity with large-format printing, exhibition graphics, trade show displays, and environmental design.
• Excellent presentation design skills using PowerPoint or Google Slides.
• Ability to communicate complicated technical ideas through clear, engaging visual designs.
• Exceptional attention to detail, organization, and time management, with the ability to meet demanding deadlines.
• A proactive and independent approach, with the confidence to contribute ideas and challenge creative decisions constructively.
• A genuine passion for design and a commitment to producing outstanding work rather than simply completing assigned tasks.

Additional Advantages

Candidates with any of the following experience will have an added advantage:

• Practical experience with Webflow, Framer, WordPress, or similar website development platforms.
• Basic knowledge of HTML, CSS, or web development principles.
• Skills in motion graphics, animation, video editing, or 3D design.
• Experience using AI-powered creative and design applications.
• Previous experience establishing or expanding a creative department within a rapidly growing startup.

Who Would Thrive in This Role?

This opportunity is ideal for a designer who believes enterprise technology brands can be more creative, engaging, and visually distinctive.

You’ll enjoy balancing big-picture creative concepts with the smallest production details. Whether you’re developing a new brand identity or transforming an ordinary sales presentation or exhibition booth into something memorable, you’ll take pride in delivering exceptional results.

You should have strong creative opinions while remaining comfortable handling the practical, hands-on aspects of design production.

If you’re looking for creative ownership, professional independence, and the opportunity to build a brand that stands out in the technology industry, this role offers the opportunity to make a meaningful impact.

Freehand is looking for someone who can turn good creative work into something exceptional and make exceptional work impossible to overlook.

Working at Freehand

Freehand is a Series A company with approximately 100 employees working across the United States and India.

The organization offers the structure and resources of an established business while maintaining the flexibility and visibility of a growing startup.

Its workplace culture is guided by five core operating principles:

Context Before Confidence: Employees are encouraged to ask questions, gather information, understand the bigger picture, and take initiative. Success comes from building strong context quickly rather than waiting for constant direction.

Decisions, Not Recommendations: Team members are expected to make informed decisions, take ownership, and remain accountable for their outcomes rather than simply presenting suggestions.

High Agency, High Trust: Employees are given the freedom to act independently, communicate their reasoning, and make adjustments when necessary without excessive supervision.

Accountability Is the Product: Mistakes are addressed openly, lessons are learned, and teams focus on finding solutions instead of assigning blame.

The Work That Remains Is the Work That Matters: The company prioritizes meaningful contributions by eliminating unnecessary tasks and focusing on work that creates real value.

Work Location & Travel

Freehand supports a remote-first, travel-oriented working environment. Employees can work from anywhere within the United States or India.

For this position, the company will also arrange fully funded visits to its headquarters in Chennai, India, when required.

These visits will provide opportunities to meet colleagues, collaborate with cross-functional departments, and build stronger working relationships.