Digital Content and Marketing Coordinator

Armed Conflict Location & Event Data (ACLED) is an independent and impartial organization that monitors conflicts and protests worldwide.

ACLED provides timely data, research, and analysis covering political violence, conflict, and protest activity across countries and territories globally.

The Role

ACLED is seeking an experienced Digital Content and Marketing Coordinator to support audience growth, engagement, and pipeline development across its key customer and partner segments.

This is a hands-on digital marketing position focused on creating compelling content, reaching new market audiences, and promoting ACLED’s products and initiatives through email marketing, webinars, events, digital campaigns, and product communications.

The successful candidate will develop and scale marketing programs designed to turn ACLED’s global audience into engaged users, partners, and customers.

You will collaborate closely with sales, research, and market-focused leadership to transform ACLED’s data and insights into effective campaigns that generate measurable results.

The ideal candidate combines creativity with a strong analytical mindset and is comfortable developing, testing, and improving growth initiatives from the ground up.

This is a fully remote, full-time position within the marketing team. The role reports to the Director of Revenue, with an additional reporting relationship to the Strategic Advisor.

Key Responsibilities

Growth and Demand Generation

Develop and execute growth strategies across ACLED’s priority marketing channels, with a strong focus on expanding audiences and generating pipeline opportunities.

Create, manage, and optimize multi-channel marketing campaigns designed to increase engagement, conversions, and revenue.

Work closely with the sales team to establish and continuously improve lead-generation and nurturing funnels.

Develop creative campaign concepts around ACLED’s products, services, research, and strategic initiatives.

Email Marketing and Automation

Manage ACLED’s email marketing activities from start to finish, including newsletters, promotional campaigns, and automated nurture sequences.

Segment audiences and personalize communications to increase engagement and conversion rates.

Build automated workflows and lead-scoring processes using CRM and marketing automation platforms such as Salesforce.

Regularly test and improve subject lines, messaging, content, campaign timing, and frequency based on performance data.

Webinars and Virtual Events

Lead the strategy, planning, and execution of webinars, virtual roundtables, and relevant industry events as important audience-growth and demand-generation channels.

Identify appropriate topics, speakers, and target audiences that align with ACLED’s commercial objectives.

Manage webinar promotion and registration campaigns while developing strategies to increase attendance and post-event conversions.

Transform webinar and event materials into reusable digital content for future campaigns.

Coordinate event marketing, logistics, and follow-up activities to maximize their contribution to the sales pipeline.

Partner with sales teams to create effective engagement strategies before and after events.

Product Communications

Turn ACLED’s complex data products, research, and insights into clear and compelling marketing messages and value propositions.

Lead or support communications surrounding new products, feature releases, and product positioning for different audience segments.

Produce sales and marketing materials such as presentations, one-page documents, case studies, and other resources that educate prospective customers and support the sales process.

Collaborate with research, analysis, marketing, and revenue teams to maintain consistent messaging across the organization.

Analytics and Campaign Optimization

Monitor, analyze, and report campaign performance across email, webinars, events, digital advertising, and other marketing channels.

Use campaign data to identify opportunities, understand trends, improve performance, and increase return on investment.

Develop reporting frameworks that connect marketing activities with audience growth and revenue objectives.

Create and implement a strategy for strengthening ACLED’s LinkedIn presence, increasing audience reach, and attracting relevant target segments.

Skills and Experience

Applicants should have at least 5 years of relevant experience in marketing or digital roles, ideally within the impact sector, technology-for-good organizations, global social enterprises, INGOs, or similar commercial environments.

Candidates should have demonstrated experience identifying target audiences and developing campaigns that successfully engage, educate, and motivate them.

The ideal candidate will be a proactive self-starter who is comfortable working remotely and motivated to continually learn and develop professionally.

Strong intellectual curiosity and an interest in understanding ACLED’s products, audiences, and customer motivations are important.

Candidates should have an interest in conflict prevention and a solid understanding of international affairs and global contexts.

Applicants should also demonstrate:

Strong knowledge of current digital growth strategies, techniques, and industry best practices.

Experience using website analytics and performance measurement tools.

Proficiency with CRM and marketing automation platforms, particularly Salesforce.

Experience developing, managing, and optimizing digital advertising campaigns.

Confidence working with campaign metrics, numerical data, and spreadsheets.

Strong communication and copywriting abilities, along with a good eye for visual presentation and corporate communications.

Knowledge of current developments and best practices in digital marketing, audience growth, analytics, and performance measurement.

A BSc or MSc in Business, Communications, Marketing, or a related discipline is preferred.

Desirable Qualifications

Additional qualifications or experience that would be beneficial include a master’s degree or professional certification in data analytics, previous experience within a technology or data-focused organization, and advanced knowledge of marketing automation platforms.

Agency experience, graphic design skills, and experience supporting international fundraising initiatives across public and private sectors would also be advantageous.

Knowledge of humanitarian assistance and international development environments is desirable.

Additional language skills, particularly Spanish, French, or Arabic, would be considered an advantage.

Additional Requirements

The successful candidate should be willing and able to travel internationally for client meetings, industry conferences, and organizational events. Travel is expected to account for approximately 15% of the role.