Digital Content Manager at Nike

Converse is a global brand that champions creativity, individuality, and self-expression. The company encourages its people to explore their potential, challenge conventional thinking, and push the boundaries of innovation.

By fostering a diverse and inclusive culture, Converse empowers talented professionals to grow, share ideas, and collaborate on meaningful projects that make a difference.

As part of the Converse team, you will have the opportunity to bring your skills, passion, and creativity to a dynamic environment that celebrates unique perspectives and encourages professional development.

Job Overview

Converse is seeking a creative and strategic Manager of Digital Content & Experience to lead digital storytelling and customer experience initiatives for its Sportswear business.

This role will focus on strengthening Converse.com as a leading global destination for authentic Converse products, brand experiences, and consumer engagement.

The successful candidate will work with global brand, marketing, merchandising, creative, and analytics teams to develop and execute digital content strategies that bring the brand’s iconic Chuck products to life online.

The position also involves managing a team member, coordinating seasonal campaigns, optimizing website experiences, and ensuring that digital initiatives support both brand objectives and commercial performance.

This is an opportunity for an experienced digital marketing and e-commerce professional who understands consumer behavior, enjoys working across multiple teams, and is passionate about sneaker culture, fashion, design, sports, streetwear, or music.

Salary and Benefits

The annual base salary for this position ranges from $104,600 to $213,700, depending on the geographic market. The final offer will reflect the candidate’s location, qualifications, relevant skills, and professional experience.

Converse also offers employee benefits designed to support overall well-being and professional growth. Candidates can review the available benefits through the company’s official Total Rewards and Benefits page.

Key Responsibilities

Seasonal Planning and Digital Strategy

• Collaborate with global brand and omnichannel marketing teams to establish consistent product messaging, brand narratives, and seasonal digital content plans.
• Work with regional merchandising, product, and buying teams to identify commercial priorities and website marketing opportunities, including new product launches, Converse By You offerings, and promotional campaigns.
• Lead the planning and delivery of seasonal storytelling initiatives across Converse.com and other relevant digital channels worldwide.
• Coordinate with regional teams to communicate campaign details, schedules, deliverables, and launch requirements.
• Manage and support a Senior Specialist responsible for helping execute seasonal digital initiatives.
• Partner with creative teams to ensure digital assets align with campaign objectives, meet established quality standards, and are delivered on schedule and within budget.
• Lead seasonal briefing sessions to communicate digital plans, product stories, brand campaigns, and promotional priorities to cross-functional stakeholders.
• Review content throughout production to ensure consistency with marketing guidelines and regional business priorities.

Digital Content Execution and Optimization

• Coordinate global launch schedules for core and customized products across different markets, maintaining clear communication with regional and global teams.
• Oversee the website content refresh calendar, guiding publishing partners on updates to Converse.com, homepage layouts, and digital content placements.
• Maintain high standards for content accuracy, quality assurance, and website readiness ahead of product launches and campaign activations.
• Collaborate with performance marketing teams to coordinate email marketing and paid social campaigns with website content and customer experiences.
• Work closely with analytics teams to monitor campaign performance, evaluate key performance indicators (KPIs), and adjust digital strategies based on results.

Post-Season Analysis and Continuous Improvement

• Partner with global analytics and merchandising teams to evaluate seasonal campaigns, product storytelling, and overall digital performance.
• Gather feedback from stakeholders to identify successful practices, operational challenges, and opportunities for improvement.
• Translate performance data into actionable insights that help improve consumer engagement and strengthen digital brand experiences.
• Recommend strategic adjustments based on campaign outcomes, consumer insights, and business objectives.
• Improve team efficiency by establishing consistent workflows, documentation standards, meeting structures, and collaboration processes.

Qualifications and Requirements

To be considered for this position, applicants should meet the following requirements:

• At least seven years of professional experience in digital commerce, e-commerce, digital marketing, or a related field.
• A bachelor’s degree in business, marketing, or a related discipline, or an appropriate combination of education, training, and relevant experience.
• Experience in the retail industry, particularly managing digital projects from initial concept through execution.
• Familiarity with retail marketing principles, editorial content practices, and digital customer experiences.
• Experience developing creative briefs for content production and digital marketing initiatives.
• Strong analytical skills, including the ability to interpret performance metrics and respond to changing consumer trends.
• Excellent project management skills, with the ability to coordinate multiple initiatives, competing priorities, and overlapping deadlines.
• Previous people management experience is preferred.
• Experience working in a fast-paced environment with strong cross-functional collaboration and leadership capabilities.
• Excellent communication skills, including the ability to explain complex ideas to diverse teams and stakeholders.
• Demonstrated leadership potential and the ability to influence teams across different functions and backgrounds.
• Strong interpersonal skills, diplomacy, and a collaborative approach to problem-solving.
• A general understanding of user experience (UX), search engine optimization (SEO), and search engine marketing (SEM) is desirable.
• A genuine interest in at least one of the following areas: sneaker culture, streetwear, fashion, design, sports, or music.

Work Location and Schedule

Location: Downtown Boston, Massachusetts, United States.

Work Arrangement: Hybrid.

This position follows a four-day in-office schedule, with employees expected to work from the office Monday through Thursday. Working from the office or home on Fridays is optional.

Important: This is a Boston-based hybrid position, not a fully remote or internationally remote opportunity. Applicants should consider the in-office requirements when applying.

Accessibility and Equal Opportunity

Converse is committed to providing an accessible and inclusive recruitment experience. Accommodations are available throughout the interview process, including screen readers, sign language interpreters, closed captioning, accessible interview locations, and other reasonable adjustments.

The company also highlights its commitment to individuality, creativity, and professional growth. Converse brings together people with different backgrounds, perspectives, and talents, creating an environment where employees can contribute meaningfully and develop their careers.

About Converse

Converse is more than a footwear and apparel brand; it is a global platform for creativity and self-expression. Its culture encourages people to embrace their individuality, challenge expectations, and contribute fresh ideas.

With teams working across locations worldwide and functions ranging from brand design to finance, Converse celebrates the creative spirit that makes its community unique.

Joining Converse means becoming part of a brand that values collaboration, innovation, and the power of different perspectives.

How to Apply

Interested and qualified candidates can review the complete job details, explore available benefits, and submit an application through the official Converse/Nike careers website.

Applicants should search for the exact job title on the official careers website to locate the relevant vacancy and confirm that applications are still open.