Instagram Social Media Manager at Airbnb

Airbnb was founded in 2007 when two hosts welcomed three guests into their San Francisco home.

Since then, the company has expanded to more than 5 million hosts who have collectively welcomed over 2 billion guest arrivals across nearly every country worldwide.

Every day, Airbnb hosts provide distinctive accommodations and experiences that help travelers connect with local communities and discover destinations in more meaningful and authentic ways.

The Community You Will Join

Instagram is one of Airbnb’s most prominent platforms for expressing its brand identity. It is where travel, culture, and belonging come together—not simply to promote bookings, but to create content and experiences that people genuinely enjoy engaging with.

In this role, you will help shape Airbnb’s Instagram presence, building a thoughtfully curated, culturally relevant feed that reflects the brand’s unique identity.

Airbnb are seeking a creative professional who combines strong editorial judgment, an instinct for compelling storytelling, and deep knowledge of social media platforms to develop an innovative and lasting presence.

The ideal candidate is passionate about establishing creative direction, elevating content standards, and defining excellence while keeping pace with rapidly evolving cultural trends.

The Difference You Will Make

We are looking for someone with an exceptional understanding of Instagram—not just its features, but the strategies and creative approaches that make content successful.

You are likely highly engaged with the platform, able to recognize emerging patterns before they become mainstream trends. You understand the signals that influence the algorithm, know what encourages people to share and engage with content, and can distinguish fresh, compelling ideas from those that have become repetitive.

Above all, you approach social media with an editorial mindset. You have a clear creative vision and a well-developed sense of style.

You understand what stories deserve to be told, how to present them effectively, and when they will resonate most. You also recognize the importance of pacing, sequencing, and ensuring that individual posts contribute to a larger, cohesive brand narrative.

You have likely played a significant role in developing or growing a social media account and bring a strong perspective on content formats, visual identity, and storytelling.

You understand the distinct opportunities offered by Reels, Carousels, and Stories and know how to use each format to communicate Airbnb’s evolving perspective and brand values.

A Typical Day

• Coordinate content across social media channels, ensuring that every post and campaign works together cohesively and supports a consistent brand identity.
• Develop ideas, concepts, and Instagram-native content for Airbnb’s official account, including Reels, Carousels, and Stories.
• Collaborate closely with internal teams and external creators to produce original content tailored specifically to Instagram.
• Maintain an up-to-date understanding of Instagram trends, emerging formats, algorithm changes, and audience behavior.
• Build distinctive, repeatable content frameworks that go beyond following trends to establish a consistent and evolving brand narrative.
• Oversee timely, accurate publishing and engage with the Instagram community in real time.
• Work with analytics teams to evaluate content performance, identify actionable insights, and continuously improve creative execution and strategy.

Your Expertise

The ideal candidate will:

• Have experience managing or significantly growing an Instagram account for a brand, creator, or personal project.
• Demonstrate a strong editorial perspective and a refined sense of taste in content creation, design, and storytelling.
• Understand what drives Instagram content performance and confidently explain those insights to influence the brand’s creative direction.
• Seamlessly take ideas from initial concept through development, execution, and publication, creating content that feels native to the platform.
• Think beyond individual posts, developing creative ideas and community-focused strategies that strengthen audience relationships over time.
• Actively contribute to community development and management in a way that feels authentic, distinctive, and aligned with Airbnb’s identity.
• Recognize emerging cultural moments early and translate them into relevant, engaging, and brand-appropriate stories.
• Consistently challenge creative work to become more distinctive, impactful, and culturally relevant.
• Thrive in fast-paced environments and make sound creative decisions even when complete information is unavailable.

Your Location

Given the requirements of this position, the successful candidate must be based in San Francisco, California, to perform the role.

If the position is employed through another Airbnb entity, your recruiter will clarify the states from which you are eligible to work.

Our Commitment to Inclusion and Belonging

Airbnb is committed to attracting and working with the broadest possible range of talent. We believe that diverse perspectives encourage innovation, strengthen engagement, and help us attract creative professionals who can develop outstanding products, services, and solutions.

All qualified candidates are encouraged to apply.

How We’ll Take Care of You

Airbnb job titles may cover multiple career levels. The final base salary will depend on several factors, including relevant training, transferable skills, professional experience, business requirements, and prevailing market conditions. The advertised salary range may be revised in the future.

In addition to base pay, this position may qualify for performance bonuses, equity awards, employee benefits, and Airbnb travel credits.

Reasonable Accommodations

Airbnb is committed to providing reasonable accommodations to applicants with disabilities throughout the recruitment process.

If you require assistance or an accommodation, please inform your recruiter when they contact you about the position.