Meta Ads Expert at Incredible Marketing

We are a full-service interactive digital marketing agency headquartered in Southern California.

Our team consists of passionate entrepreneurs and creative professionals working together in an established, mid-sized digital agency.

We serve clients across the globe and continue to expand our team with talented individuals who share our vision and enthusiasm for the IM brand.

Incredible Marketing are currently seeking an experienced Meat Paid Ads Specialist  to join our growing team.

Our services include custom website development, web design, SEO, mobile solutions, content marketing, and other digital marketing services.

The primary responsibility of this role is to develop, manage, and optimize paid advertising campaigns across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube.

You will work closely with our Account Management and Strategy teams to develop effective advertising strategies, strengthen brand visibility, and deliver measurable results for our clients.

Who We Are Looking For

The ideal candidate is a results-driven advertising professional with a strong passion for increasing revenue and delivering excellent returns on advertising investment (ROI).

You should have proven experience working with Meta Business Manager and other social advertising platforms.

As a Social Ads Specialist, you will be responsible for implementing, monitoring, optimizing, and reporting on digital advertising strategies while ensuring that campaigns consistently meet client objectives.

Key Responsibilities

• Maintain Meta Ads certification and demonstrate advanced expertise in Meta advertising platforms.
• Develop, launch, and manage complete Meta advertising campaigns from strategy to execution.
• Build and manage multiple ad sets with different campaign objectives, audiences, and performance goals.
• Demonstrate advanced knowledge of Meta Pixel creation, testing, installation, UTM tracking, and performance measurement.
• Develop compelling advertising copy and edit creative content to improve campaign performance.
• Conduct A/B testing, collect and analyze campaign data, and implement strategies to maximize advertising ROI.
• Collaborate with the team to optimize advertising copy and landing pages to improve conversion rates.
• Manage multiple client projects and advertising campaigns simultaneously.
• Stay informed about emerging marketing trends, advertising technologies, paid search, retargeting, and paid social platforms, including Google Ads, Meta, X (Twitter), LinkedIn, Pinterest, and TikTok.
• Communicate effectively with clients, providing regular campaign updates, performance reports, and recommendations.
• Collaborate with company leadership and internal teams to discuss campaign progress and performance.
• Monitor and manage advertising budgets to ensure efficient spending and optimal results.
• Complete assigned boosted-content campaigns and other advertising tasks.
• Manage the company’s Meta Business Manager account and assist clients with setting up and accessing their Business Manager accounts.
• Develop a strong understanding of the aesthetic medicine industry and the unique advertising needs of its businesses.
• Maintain enthusiasm for paid advertising, continuous learning, and professional growth.

Requirements and Preferred Qualifications

Required Skills:

• Hands-on experience with Meta Lead Ads.
• Proven expertise in Meta Conversion Ads.
• Advanced knowledge of Meta Pixel installation, configuration, and tracking.
• Experience implementing and managing UTM tracking codes.
• Ability to create professional advertising graphics using Canva or Adobe design applications.

Preferred Qualifications:

• At least one year of experience with Google Ads (Google AdWords).
• At least one year of experience in Search Engine Marketing (SEM).
• At least one year of experience in Pay-Per-Click (PPC) advertising.

Above all, we value someone who is eager to become part of a collaborative team, works well with others, and brings fresh ideas and creative thinking to the table.

Our clients depend on us to solve their marketing challenges, and we are committed to delivering exceptional results and high-quality services.

Benefits and Perks:

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Unlimited paid time off (PTO).
• Wellness reimbursement.
• Pet-friendly office environment.
• Pet insurance.
• Gym and wellness reimbursement.