Meta Ads Specialist

This remote opportunity is available to candidates located across Latin America, Africa, and Eastern Europe.

Because the position supports clients in the United States, applicants must be available to work during U.S. business hours and follow the time zone required by the client.

The client is a digital marketing agency that helps law firms improve their online visibility, authority, and overall digital presence.

Its services cover organic social media, paid advertising, video marketing, search visibility, website development, and other digital marketing initiatives.

As the agency expands its Organic Social and Paid Social operations, it is looking for a Meta Ads Specialist to provide hands-on support across a large portfolio of law firm clients.

About the Role

The Meta Ads Specialist will contribute to both organic and paid social media campaigns, handling responsibilities across research, content strategy, copywriting, creative production, campaign preparation, publishing, and ongoing execution.

You will research client businesses and industries, discover relevant content opportunities, prepare social strategies, write organic and advertising copy, develop creative assets, and organize campaigns for quality review and publication.

This is primarily an execution and production role rather than a client-facing position. It is best suited to someone who is highly organized, creative, detail-oriented, and capable of handling recurring deliverables for several brands simultaneously.

Key Responsibilities

Social Media Research & Strategy

• Research client websites, blogs, legal practice areas, attorney profiles, company news, awards, case results, events, and other relevant materials.
• Identify recently published content that can be transformed into engaging social media posts.
• Develop evergreen and practice-focused content when new source material is unavailable.
• Build monthly social media content plans based on individual client objectives, services, target markets, and branding.
• Research unfamiliar industries and topics to uncover accurate and relevant content ideas.
• Ensure every client’s social strategy reflects its individual positioning and marketing objectives.

Content Creation & Copywriting

• Write compelling and accurate captions for organic social media posts.
• Develop attention-grabbing hooks, headlines, calls-to-action, and graphic copy.
• Produce a combination of educational, informative, and promotional content.
• Find appropriate stock photography and supporting visual materials.
• Create social media graphics using established templates and branding guidelines.
• Produce customized creative assets when necessary.
• Maintain consistent quality while adapting messaging and visuals to different client brands.

Content Management & Publishing

• Prepare and organize completed content within internal production and scheduling systems.
• Get assigned accounts ready for quality assurance review.
• Implement corrections and revisions based on QA feedback.
• Assist with scheduling and publishing approved social media content.
• Keep creative assets, links, documentation, and account files properly organized.
• Manage multiple client deadlines without compromising accuracy or quality.
• Follow established production procedures and quality-control standards.

Short-Form Video & Reels

• Assist with the production workflow for Reels and other short-form videos.
• Organize footage, topics, captions, supporting materials, and creative direction.
• Prepare clear briefs and instructions for video editors.
• Identify opportunities to transform existing client content into short-form videos.
• Coordinate video assets and documentation throughout the production process.

Meta Ads & Paid Social Support

• Assist Paid Social leadership with developing advertising strategies.
• Research competitors, audiences, messaging approaches, advertising trends, and creative opportunities.
• Develop campaign concepts and advertising angles.
• Write advertising copy, headlines, hooks, and calls-to-action.
• Create and prepare static advertising graphics.
• Assist with video advertising concepts and preparation of related assets.
• Resize and adapt creatives for different placements and campaign specifications.
• Maintain organized campaign assets and creative libraries.

Campaign Execution & Quality Assurance

• Assist with building and implementing paid social campaigns.
• Conduct pre-launch checks across campaign settings, copy, and creative assets.
• Support routine campaign management and maintenance.
• Help organize campaign performance information for reporting.
• Make creative and copy changes according to campaign requirements and leadership direction.
• Ensure assigned campaign tasks are completed correctly and on schedule.
• Support paid media execution while gradually developing greater campaign ownership.