Online Marketing & Operations Manager
Vino Digital is an e-commerce agency specializing in the wine industry and operates as a business division of TAFKA GmbH.
The agency works primarily with family-owned wineries, developing online shops, content, marketing campaigns, and digital systems designed to deliver practical and measurable business results.
Through its second business division, TAFKA, the company also helps organizations integrate artificial intelligence and automation into their everyday operations.
About the Role
Vino Digital is looking for an experienced Digital Project & Operations Manager who can independently lead digital projects, understand technical challenges, and step directly into implementation when necessary.
This is a highly varied position. One day you might manage a client project, while the next could involve troubleshooting a Shopify store, resolving a DNS or tracking issue, editing a video in DaVinci Resolve, or using Claude and Codex to develop a more efficient workflow.
You’ll work closely with the internal team and company leadership, bringing structure to complex projects, communicating clearly with clients and colleagues, and ensuring projects move successfully from planning through completion.
Key Responsibilities
- Lead digital projects: Manage Vino Digital projects from initial planning through delivery, establishing priorities, coordinating contributors, and monitoring deadlines, quality, and next steps.
- Manage client relationships: Serve as the primary contact for selected winery partners, lead meetings, translate business objectives into actionable tasks, and proactively resolve problems.
- Improve digital systems: Identify recurring requirements, prioritize improvements, prepare clear development and automation briefs, test new functionality, and document completed workflows.
- Troubleshoot technical issues: Work confidently with CMS platforms, domains, DNS records, forms, analytics, tracking systems, and integrations. Diagnose problems systematically and coordinate reliable solutions.
- Support web and e-commerce projects: Maintain and improve websites and online stores built with Shopify, WordPress, Webflow, or similar platforms, including handling smaller technical modifications directly.
- Produce video content: Edit social media, performance marketing, training, and client videos using DaVinci Resolve, including footage selection, storytelling, audio, subtitles, and appropriate export formats.
- Work AI-first: Use tools such as Claude and Codex for planning, research, documentation, troubleshooting, writing, prototyping, and smaller technical implementations.
- Support TAFKA initiatives: Contribute to selected AI, automation, and content projects, including project coordination, prototyping, video production, and quality assurance.
- Improve internal processes: Identify recurring operational problems and develop reusable templates, workflows, documentation, and standards that improve efficiency across the team.
Requirements
- At least 3 years of relevant professional experience within an agency, digital company, e-commerce business, startup, or comparable environment.
- Demonstrated experience independently managing multiple digital projects involving clients or other stakeholders.
- Ability to provide examples of challenging project situations you have successfully resolved and the results you achieved.
- Excellent communication and prioritization skills, including the ability to remain effective when requirements are incomplete or unexpected problems arise.
- Practical understanding of domains and DNS, including concepts such as A records, CNAME, MX, and TXT records.
- Hands-on experience building, managing, or significantly improving websites or online stores using WordPress, Shopify, Webflow, or comparable CMS platforms.
- Practical video-editing experience with DaVinci Resolve, supported by relevant work samples.
- Understanding of audio, color, subtitles, and content formatting for social platforms.
- Regular experience using Claude, Codex, or comparable AI tools to improve productivity, quality, or problem-solving.
- Ability to document decisions, processes, and technical solutions clearly enough for other team members to follow.
- German proficiency of at least C1 level.
- Sufficient English proficiency for everyday professional communication.
- Ability to work regularly from the company's office near Ostkreuz, Berlin, three days per week.
- Experience with APIs, webhooks, automation, or vibe coding is considered an advantage.
A university degree is not required. Vino Digital places greater emphasis on practical professional experience, judgment, technical understanding, and demonstrated results.
Benefits
- Significant responsibility and ownership of your own projects.
- Direct influence over client outcomes, internal processes, and product quality.
- A varied position combining project management, e-commerce, technology, video production, and AI.
- Opportunities to contribute to both Vino Digital and selected TAFKA AI and automation initiatives.
- An AI-first working environment where experimentation with Claude, Codex, and modern automation tools is encouraged.
- Short decision-making processes and direct collaboration with management.
- A company MacBook and the professional software required for the position.
- Flexible hybrid working arrangements.
- Possibility of agreed periods of remote work after successfully completing the probationary period.
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