Product Content Creator at OpenAI

The B2B Content team focuses on helping business audiences discover the potential of AI and understand how to apply it effectively in their organizations.

We create compelling narratives, editorial content, product demonstrations, and adoption programs that connect OpenAI’s products with measurable business outcomes.

We collaborate with Product Marketing, Demand Generation, Customer Education, Sales, and other departments to develop valuable content that serves audiences while supporting every stage of the customer journey.

We appreciate individuals who are curious, proactive, eager to learn, and capable of thinking beyond immediate assignments.

Our team also develops tools, processes, and shared resources that enable everyone to work more efficiently and consistently deliver high-quality results.

About the Role

OpenAI are seeking a creative and technically curious Product Content Creator to help shape the future of AI-powered marketing content.

In this position, you will produce videos, interactive learning experiences, live product demonstrations, written tutorials, and other content formats that help businesses understand the possibilities of AI and incorporate them into their daily operations.

This is a practical, creative position that combines demand generation with product education and adoption.

You will explore product features, develop and experiment with workflows, and create campaign materials that introduce audiences to valuable ideas while showing them how to implement those ideas.

Your responsibilities will include maintaining existing evergreen campaigns and developing new adoption initiatives using research, practical demonstrations, and thought leadership.

You will work with Codex and other AI-powered tools to develop prototypes, test concepts, and create engaging experiences that traditionally would have required a larger creative production team.

We are looking for someone highly comfortable using coding assistants and AI tools, although an engineering qualification or background is not necessary.

Your creativity, decision-making, understanding of audiences, and ability to deliver excellent content are equally important.

You will collaborate with Product Marketing to maintain accurate product messaging, work with Demand Generation to align content with campaign objectives, and partner with Demo Studio on product demonstrations and production.

You will take responsibility for the entire creative process, from developing the initial concept to delivering the final product, selecting the most effective format for each message and audience.

This is an individual contributor opportunity suited to someone who enjoys creating, experimenting, communicating ideas, and turning concepts into finished work.

Work Arrangement: This is a hybrid position based in San Francisco. Employees are expected to work from the office Monday through Wednesday, with remote work on Thursdays and Fridays. Occasional office attendance may be required for live webinars and other activities.

Key Responsibilities

• Develop creative concepts and produce engaging content for Demand Generation campaigns, using audience insights, product workflows, research, and expert contributions.
• Independently create videos, interactive tutorials, live demonstrations, and written guides, managing projects from initial ideas through final delivery.
• Apply Codex and other AI-powered tools to develop and test workflows, create interactive prototypes, and improve content production processes.
• Experiment with innovative content formats, evaluate audience engagement, and turn successful concepts into repeatable content series and campaign resources.
• Collaborate with webinar strategists to develop webinar materials, including presentations, storylines, product demonstrations, and valuable follow-up resources.
• Partner with Product Marketing, subject-matter experts, and Demo Studio to ensure content is informative, accurate, engaging, and relevant.
• Work alongside customer-facing teams to understand how customers use OpenAI products, identify common challenges, and discover practical workflows worth showcasing.
• Repurpose successful concepts across different formats and audience segments while ensuring every content asset has a specific campaign objective.
• Prepare complete campaign materials for Demand Generation, including audience descriptions, supporting messaging, and recommended next steps.
• Evaluate campaign performance and audience feedback with Demand Generation partners to identify opportunities for improvement.
• Keep reusable workflows, demonstrations, examples, and supporting materials updated and accessible.
• Manage evergreen campaign content by refreshing product demonstrations, workflows, and educational resources as product features and customer expectations evolve.
• Develop product adoption campaigns that encourage audiences to explore relevant features, overcome common challenges, and integrate AI tools into their everyday work.
• Analyze campaign performance and customer feedback to understand what attracts attention and what ultimately helps people use the products successfully.

Qualifications and Ideal Candidate Profile

You may be a strong fit for this position if you:

• Have a portfolio demonstrating your ability to create meaningful content across multiple formats, including videos, interactive tutorials, live demonstrations, and written educational materials. Professional assignments, personal projects, and independent experiments are all welcome. We are particularly interested in understanding your creative process and the decisions behind your work.
• Are highly proficient with Codex or similar AI-powered coding assistants and can demonstrate how you have used them to develop, test, and improve practical solutions. An engineering background is not mandatory.
• Possess excellent creative and editorial judgment, with the ability to identify compelling ideas, select suitable content formats, and continuously improve the quality of the final experience.
• Can develop a strong understanding of products and demonstrate practical workflows while explaining technical concepts to business audiences with varying levels of technical knowledge.
• Have excellent writing and communication abilities, including confidence presenting on camera and delivering live demonstrations.
• Understand how content contributes to marketing campaigns and can collaborate with Demand Generation teams to address audience needs, achieve campaign objectives, and interpret performance results.
• Are comfortable taking full ownership of projects, working independently from broad or loosely defined instructions, experimenting with new ideas, and consistently delivering completed work.
• May have gained relevant experience through product marketing, developer relations, product education, creative technology, or content marketing.

About OpenAI

OpenAI is an artificial intelligence research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.

We continuously advance AI capabilities while working to deploy these technologies responsibly and safely through our products.

We recognize that AI is a powerful technology that must be developed with human needs and safety as fundamental priorities. Achieving our mission requires embracing and respecting the diverse perspectives, experiences, and contributions of people across different backgrounds and communities.

OpenAI is an equal opportunity employer. Employment decisions are made without discrimination based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.

For further details, applicants can review OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.