Senior Copywriter at Simpson Strong-Tie

Simpson Strong-Tie is a leading provider of engineered structural connectors, innovative software, and construction solutions designed to help professionals build safer and stronger structures.

Since its establishment in 1956, the company has earned a reputation for delivering reliable products, exceptional customer service, and industry-leading expertise.

Guided by the nine business principles established by founder Barc Simpson, the company maintains a workplace culture built on integrity, innovation, teamwork, and employee development.

Simpson Strong-Tie is committed to empowering construction professionals with dependable solutions while providing employees with meaningful career opportunities and a supportive work environment.

About the Role

Simpson Strong-Tie is seeking a creative, experienced, and detail-oriented Senior Copywriter to join its Marketing Communications team.

The successful candidate will develop compelling written content for advertising campaigns, websites, product marketing materials, social media, internal communications, and promotional initiatives.

This position requires strong storytelling abilities, strategic thinking, excellent research skills, and the ability to simplify complex technical information into engaging content for different audiences.

Working closely with marketing professionals, designers, technical experts, and other departments, the Senior Copywriter will help strengthen brand awareness, communicate product value, and maintain a consistent company voice across multiple platforms.

Key Responsibilities

1. Copywriting and Content Development (70%)

• Create engaging, accurate, and persuasive content for advertisements, websites, email campaigns, blogs, articles, brochures, and promotional videos.

• Develop and publish informative articles that highlight the company’s products, services, and industry expertise.

• Identify important product features and translate them into compelling messages that appeal to target customers.

• Generate creative concepts, advertising headlines, campaign slogans, product names, and promotional messages.

• Prepare detailed campaign messaging briefs to guide marketing communications across different platforms.

• Customize content for social media channels, including LinkedIn, Instagram, and other digital platforms.

• Ensure that advertising campaigns maintain consistent messaging across all marketing materials.

• Research and simplify technical product information into clear, accessible, and persuasive content.

• Write scripts for instructional videos, promotional presentations, and voiceover productions.

• Apply search engine optimization (SEO) best practices to improve online content visibility.

• Incorporate relevant keywords naturally into website content, articles, and marketing materials.

• Maintain a consistent brand identity, writing style, and tone across all communications.

2. Content Strategy and Team Collaboration (20%)

• Partner with the Communications Content Manager to develop effective content strategies for marketing campaigns.

• Evaluate content performance metrics and recommend improvements to increase engagement and effectiveness.

• Identify opportunities to promote products and services across multiple marketing channels.

• Collaborate with internal teams to understand project requirements, establish communication objectives, and deliver high-quality content.

• Conduct interviews with customers, industry professionals, and subject-matter experts to gather insights and develop original content.

• Work alongside the Creative Director and design team to create innovative marketing campaigns.

• Contribute creative ideas that combine compelling written messages with effective visual storytelling.

• Research construction industry trends, customer interests, and relevant topics to identify new content opportunities.

• Review and refine marketing materials based on stakeholder feedback and business objectives.

3. Editing and Proofreading (10%)

• Review written materials to ensure grammatical accuracy, correct spelling, and professional presentation.

• Edit and improve existing content for clarity, readability, consistency, and effectiveness.

• Proofread marketing materials before publication or distribution.

• Collaborate with the Senior Copy Editor to maintain compliance with company writing standards.

• Stay informed about updates to the company’s editorial guidelines and brand communication practices.

Work Arrangement

This is a full-time, fully remote position associated with Simpson Strong-Tie’s Home Office in Plano, Texas.

The role does not require domestic or international business travel. Relocation assistance is not available.

Although the position is remote, the job description does not specify whether applicants residing outside the United States are eligible.

Salary and Compensation

In addition to the competitive annual salary, eligible employees may receive quarterly performance bonuses or commissions and other company benefits.

Employee Benefits and Rewards

Simpson Strong-Tie offers a comprehensive compensation and benefits package designed to support employees’ financial security, professional development, and overall well-being.

Benefits available to eligible employees may include:

• Quarterly Bonuses or Commissions: Additional compensation through performance-based incentives or profit-sharing opportunities.

• Health Insurance: Medical, dental, and vision coverage.

• Retirement Benefits: Employer retirement contributions and retirement savings opportunities.

• Employee Stock Purchase Plan: Opportunities to participate in company stock ownership programs.

• Paid Time Off: Paid holidays, vacation, sick leave, bereavement leave, and jury duty.

• Professional Development: Educational reimbursement and career development support.

• Employee Recognition: Service awards and recognition programs.

• Employee Discounts: Discounts on eligible products and services.

• Referral Bonuses: Financial incentives for successful employee referrals.

• Charitable Contribution Matching: Company support for qualifying charitable donations.

Some benefits may vary depending on employment classification and eligibility.

For additional information, visit the Simpson Strong-Tie Employee Benefits Portal.

Physical Requirements and Work Environment

The Senior Copywriter role primarily involves computer-based work in a professional office or remote working environment.

Employees should be able to perform duties that may involve extended periods of sitting, speaking, listening, and occasional standing or walking.

The position may occasionally require lifting or moving items weighing up to 25 pounds.

Standard office equipment, including computers, telephones, printers, and scanners, may be used.

Reasonable accommodations may be provided to qualified individuals with disabilities to support the performance of essential job responsibilities.

Equal Employment Opportunity

Simpson Strong-Tie is committed to fostering an inclusive and respectful workplace where employees are valued for their skills, qualifications, and contributions.

The company provides equal employment opportunities and makes hiring decisions based on individual merit, job-related qualifications, and organizational requirements.

How to Apply

Interested candidates should explore Simpson Strong-Tie’s official career opportunities and submit their applications through the company’s recruitment process.

Applicants with strong copywriting, marketing communications, content strategy, editing, and SEO skills are encouraged to review the position requirements before applying.

Note: The stated salary, benefits, and work arrangements are based on the supplied job description. Current vacancy status and international applicant eligibility have not been independently verified.