Senior Graphic Designer at Sleep Number®

Sleep Number® is a leader in personalized sleep wellness, with nearly 40 years of innovation dedicated to helping people sleep better.

To date, the company has helped more than 16 million people achieve better sleep.

Guided by its mission to improve lives through personalized sleep solutions, Sleep Number is powered by more than 3,000 purpose-driven team members who are passionate about innovation, customer satisfaction, and creating value through an integrated business model that oversees every stage of the customer experience.

At Sleep Number, you’ll join a team committed to transforming the future of sleep, health, and wellness.

Through extensive research and continuous innovation, the company develops mattresses featuring adjustable firmness, pressure relief, and temperature-balancing technology designed to meet customers’ evolving needs.

Its workplace culture emphasizes purpose, creativity, innovation, and exceptional customer experiences. Join Sleep Number and help shape the next generation of sleep wellness.

Position Purpose

The Contract Senior Graphic Designer will lead and contribute to the development and execution of creative marketing initiatives, with a strong emphasis on organic and paid social media.

This contract opportunity, lasting six months or longer, will help advance the company’s social media presence through compelling, cohesive, and on-brand creative concepts across multiple channels.

Working as part of the creative team, the designer will help strengthen and implement the visual identity, style, and functionality of marketing campaigns.

The role will play an important part in increasing brand awareness, engaging audiences, and influencing consumer consideration through effective, results-driven design.

Key Responsibilities

• Collaborate with designers, writers, and production specialists to establish the brand’s visual direction and creative strategies across marketing channels.
• Work closely with channel owners, project managers, and creative process specialists to define project objectives, requirements, and deliverables.
• Present creative concepts during design reviews, clearly communicating the rationale, process, and methods behind each design decision.
• Elevate the quality of creative output through thoughtful, strategic, and results-oriented design solutions.
• Maintain and uphold brand standards and guidelines across all digital marketing initiatives.
• Stay informed about emerging design trends, technologies, tools, and best practices.
• Identify innovative technologies and creative methodologies that support both immediate and long-term departmental goals.
• Repurpose and develop existing and new content for use across multiple channels and audience touchpoints.
• Develop, update, and maintain brand style guides to ensure consistency across all creative assets.
• Partner with fellow graphic designers and writers to produce cohesive, high-quality marketing materials.
• Create fresh, engaging visual content that strengthens the brand experience and captures audience attention.

Position Requirements

• At least five years of experience as an art director or senior designer in an agency or corporate setting.
• Bachelor’s degree in a related field.
• Demonstrated experience designing for both paid and organic social media campaigns, as well as print materials and promotional initiatives.
• Content creation experience is an advantage.
• Experience in retail marketing and omnichannel campaigns is preferred.

Knowledge, Skills, and Abilities

• Strong graphic design, layout, and visual communication skills.
• Proficiency in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator. Experience with Figma is preferred but not required.
• Excellent written and verbal communication skills.
• Ability to thrive in a production-focused, process-driven work environment.
• Strong analytical skills and the ability to apply relevant insights to creative projects.
• Excellent organizational, time management, and project coordination abilities.
• A customer-focused mindset when working with both internal teams and external audiences.
• Flexibility, adaptability, and a willingness to embrace change and new ideas.
• Ability to manage multiple projects simultaneously and respond to direction from different stakeholders.
• Strong learning agility and an openness to exploring new creative approaches and techniques.

Working Conditions

• Candidates should be located near Sleep Number’s headquarters in Minneapolis, Minnesota.
• Initial training and onboarding will take place at the company’s headquarters.
• The position offers remote work flexibility after the onboarding process.

Employee Wellbeing and Benefits

At Sleep Number, wellbeing is an essential part of the company’s culture, not simply a workplace initiative.

The organization is committed to supporting employees and their families across emotional, financial, professional, community, and physical wellbeing, with healthy sleep at the center.

In addition to competitive compensation, eligible team members may access a comprehensive benefits package that includes medical, pharmacy, dental, life, and disability insurance, a 401(k) retirement plan, paid time off, and other resources designed to support long-term health, financial security, and overall wellbeing.