Senior Product Manager at Lastpass

LastPass is a globally recognized cybersecurity company dedicated to making digital access safer, simpler, and more efficient for individuals and businesses.

Trusted by over 100,000 organizations and millions of users worldwide, LastPass provides innovative security solutions that help users manage passwords, protect sensitive credentials, and securely access essential applications and AI-powered tools.

Through its Secure Access Essentials solutions, LastPass combines advanced security technologies with user-friendly experiences, enabling organizations to reduce security risks, simplify authentication, and maintain control over digital access.

The company is committed to innovation, collaboration, professional development, and creating an inclusive workplace where employees can contribute meaningful ideas and advance their careers.

Job Overview

LastPass is seeking an experienced and results-driven Senior Product Manager, Web Growth to join its Marketing Growth team.

This position focuses on expanding organic website traffic, improving customer acquisition, increasing conversion rates, and ensuring the company’s website delivers an exceptional user experience.

The successful candidate will develop and implement growth strategies, oversee website optimization initiatives, conduct data-driven experiments, and collaborate with engineering, analytics, and marketing teams to achieve measurable business results.

This opportunity is particularly suitable for a product management professional with extensive experience in search engine optimization (SEO), Answer Engine Optimization (AEO), conversion rate optimization (CRO), and digital growth strategies.

Key Responsibilities

Website Growth and Organic Acquisition

• Develop and execute comprehensive SEO and AEO strategies to increase organic traffic to LastPass.com.
• Identify new opportunities to improve search visibility, attract qualified visitors, and expand customer acquisition.
• Evaluate website performance and recommend strategic improvements that support long-term business growth.
• Collaborate with marketing teams to ensure website content, features, and campaigns align with acquisition objectives.

Conversion Rate Optimization

• Lead initiatives designed to convert website visitors into product trial users and paying customers.
• Analyze customer behavior and identify opportunities to improve the online customer journey.
• Design, implement, and evaluate A/B tests and other conversion optimization experiments.
• Introduce and refine website features that improve user engagement, lead generation, and sales conversion.
• Use experiment results to prioritize high-impact growth opportunities.

Website Performance and Product Management

• Partner with engineering teams to maintain a fast, reliable, secure, and technically optimized website.
• Support the development and execution of website improvements that enhance usability and overall performance.
• Work closely with the Web Product Manager to align website development priorities with business growth objectives.
• Ensure website updates and new features are implemented with clear performance goals and measurable outcomes.
• Balance rapid experimentation with technical quality, reliability, and long-term scalability.

Analytics and Performance Reporting

• Collaborate with web analytics specialists to ensure accurate website tracking, measurement, and reporting.
• Monitor key performance indicators, including organic traffic, conversion rates, customer acquisition, and website engagement.
• Develop reports and dashboards that communicate growth performance and business impact.
• Translate website analytics into practical recommendations for improving marketing and product performance.
• Present findings, experiment outcomes, and strategic recommendations to senior management and other stakeholders.

Cross-Functional Collaboration

• Work directly with the Senior Director of Growth and coordinate strategic initiatives with the VP of Marketing.
• Collaborate with the Web Product Manager, Senior Engineering Manager, and eCommerce Product Owner.
• Partner with product marketing and analytics teams to ensure growth initiatives support broader organizational objectives.
• Communicate project priorities, performance insights, and progress updates across departments.
• Promote a collaborative, results-oriented approach to website growth and optimization.

Qualifications and Requirements

Candidates should demonstrate the following skills and professional experience:

• Proven experience in product management, particularly in website growth, digital acquisition, or conversion optimization.
• Strong understanding of SEO and AEO strategies and their application to organic customer acquisition.
• Demonstrated success in designing, implementing, and evaluating website conversion experiments.
• Experience working with software engineering teams to improve website speed, reliability, functionality, and user experience.
• Proficiency in web analytics tools and performance measurement techniques.
• Ability to interpret complex data, identify growth opportunities, and make informed business decisions.
• Strong analytical thinking, problem-solving, and strategic planning abilities.
• Excellent written and verbal communication skills.
• Experience presenting performance reports, growth strategies, and recommendations to senior stakeholders.
• Ability to manage competing priorities and collaborate effectively with cross-functional teams.
• Results-driven mindset with a commitment to measurable performance improvements.
• Capacity to balance experimentation, innovation, and technical excellence.

Salary and Compensation

LastPass offers a competitive compensation package that reflects the responsibilities and experience required for this position.

Annual Salary: $119,000 – $140,000 USD

The equivalent estimated earnings are:

• Monthly Salary: $9,916.67 – $11,666.67
• Weekly Salary: $2,288.46 – $2,692.31
• Annual Salary: $119,000 – $140,000

These figures represent estimated gross earnings before taxes and deductions. Actual compensation may vary based on geographical location, professional experience, qualifications, and relevant skills.

Employee Benefits and Perks

LastPass provides an extensive range of employee benefits designed to support professional growth, personal well-being, and work-life balance.

Remote Work and Flexibility

• Remote-first working environment.
• Flexible paid time off policies.
• Four additional paid self-care days annually.
• Volunteer leave opportunities.
• Remote work stipend to support home office expenses.
• Financial assistance for setting up a productive home workspace.
• Flexible short-term and remote-centric working arrangements.

Health and Family Support

• Comprehensive health insurance coverage, including eligible dependents.
• Parental leave benefits.
• Employee Assistance Program offering well-being support.
• Workplace policies designed to encourage a healthy work-life balance.

Career Development and Additional Benefits

• Competitive compensation package.
• Continuous professional learning and development opportunities.
• Annual learning stipend to support career advancement.
• Employee recognition programs through Quantum Workplace.
• Complimentary LastPass Families account for up to five members.
• Opportunities to collaborate with experienced professionals in cybersecurity, engineering, product management, and digital marketing.
• Inclusive and supportive workplace culture that encourages creativity, innovation, and professional achievement.

Why Work at LastPass?

Joining LastPass provides an opportunity to contribute to a globally established cybersecurity company that is helping organizations and individuals navigate an increasingly complex digital environment.

As a Senior Product Manager, Web Growth, you will have the opportunity to influence important business decisions, introduce innovative growth strategies, and improve the digital experiences of millions of users.

The position offers meaningful professional challenges, collaboration with senior leadership, flexible working arrangements, and opportunities for continued career development.

Equal Employment Opportunity

LastPass is committed to maintaining a diverse, inclusive, and welcoming workplace.

The company values individuals from different backgrounds, experiences, cultures, and perspectives and encourages qualified candidates to apply.

Applicants are considered based on their professional qualifications, relevant experience, capabilities, and potential to contribute to the organization’s success.

How to Apply

Interested and qualified candidates are encouraged to apply through the official LastPass recruitment platform.

Applicants should prepare an updated resume highlighting their experience in product management, SEO, AEO, conversion optimization, website analytics, and digital growth initiatives.

Candidates with a proven ability to deliver measurable growth results and collaborate across technical and marketing teams are particularly encouraged to apply.

Take the next step in your career and explore the opportunity to help shape the future of secure digital access with LastPass.

Recruitment Notice: LastPass is the hiring organization. Applicants should verify the vacancy and submit their applications through the company’s official recruitment channels. For information about how applicant data is processed, consult the LastPass Candidate Privacy Notice.