Social Media Content Creator (AI & Automation)
REWORK is an all-in-one AI and automation platform transforming how businesses scale and how technology professionals build their careers.
The platform connects companies facing operational challenges with verified specialists across 12 areas of expertise, including AI agents, custom integrations, robotic process automation (RPA), data pipelines, and more.
Rather than relying solely on traditional resumes, REWORK uses a Proof-of-Work verification model, where talent profiles are supported by verified deliverables secured through cryptographic verification.
The platform also provides escrow-protected, milestone-based payments, helping ensure that clients pay for work that has been completed and verified.
With users across more than 160 countries, REWORK is expanding globally and is looking for a talented Social Media Manager & Content Creator to strengthen its brand presence, grow its audience, and attract both businesses and automation professionals.
About the Role
Your primary mission will be to drive organic growth, user acquisition, and brand authority across REWORK’s key social channels.
You’ll take technical subjects such as AI agents, custom APIs, workflow automation, and RPA pipelines and transform them into clear, compelling content that business owners and everyday audiences can easily understand.
This position goes beyond simply publishing social media updates.
You’ll create content designed around customer outcomes, demonstrating how automation can save businesses time, reduce operational costs, improve productivity, and simplify complex processes.
You’ll also use real customer stories, platform reviews, demonstrations, and case studies to show audiences what can be achieved through REWORK.
Key Responsibilities
Short-Form Video Content
Create, script, edit, and publish engaging vertical videos for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
Produce high-retention content showing real automation workflows in action, including AI customer support agents, invoice processing systems, automated CRM workflows, and other practical automation solutions.
Social Media Growth & Management
LinkedIn: Develop thought-leadership posts, carousels, product demonstrations, case studies, and other content aimed at B2B founders, operations leaders, entrepreneurs, and agency owners.
Reddit & Online Communities: Participate authentically in relevant SaaS, AI, entrepreneurship, and automation communities. Answer questions, contribute useful insights, build trust, and identify opportunities for community outreach.
Other Social Channels: Publish platform updates, showcase outstanding automation professionals, share customer successes, and curate relevant AI and automation developments.
Storytelling & Copywriting
Turn technical information and case studies into engaging stories focused on measurable business outcomes.
Instead of simply describing technical features, you’ll communicate the transformation those features create—for example, demonstrating how an automation solution reduced administrative work, saved dozens of hours, or significantly shortened a company’s financial closing process.
Community Engagement
Build relationships with followers and prospective customers through meaningful conversations in comments and online communities.
Use thoughtful engagement techniques such as acknowledging people’s perspectives, providing genuine feedback, asking relevant questions, and naturally introducing prospects to REWORK’s services when appropriate.
Cross-Functional Collaboration
Work closely with product, solutions, and leadership teams to transform product launches, new features, customer success stories, and platform developments into compelling social media assets.
What We’re Looking For
Strong Video Editing Skills
You can produce polished short-form videos featuring engaging pacing, captions, clean transitions, strong audio, and professional visual storytelling suitable for modern B2B social media.
Proactive Content Mindset
You’re constantly looking for strong content opportunities, emerging trends, compelling stories, and creative ways to capture attention.
You don’t wait to be told what to post—you actively identify opportunities and continuously improve content based on performance.
Understanding of AI & Automation
Experience with platforms such as n8n, Zapier, Make, ChatGPT, Claude, HubSpot, or similar automation and AI tools is highly valuable.
You should understand these technologies well enough to explain their benefits clearly to people who may have little or no technical background.
Clear, Human Writing
Your writing is natural, concise, persuasive, and focused on outcomes. You know how to communicate directly with an audience without sounding like a generic corporate announcement.
Data-Driven Approach
You regularly analyze content performance and understand metrics such as reach, engagement, click-through rates, conversions, lead generation, and audience sentiment.
You use these insights to determine what works and continuously improve future content.
What You’ll Gain
Meaningful Impact: Your content will play an important role in growing a technology platform serving users across more than 160 countries.
Global Collaboration: Work alongside experienced AI and automation professionals from around the world.
Remote Flexibility: REWORK operates as a distributed, remote-first team, giving you the autonomy to manage your schedule while remaining accountable for high-quality results.
Continuous Learning: Gain exposure to emerging AI technologies, automation platforms, and workflows while keeping your skills at the forefront of a rapidly evolving industry.
How to Apply
REWORK places a strong emphasis on demonstrated ability and proof of work rather than relying exclusively on traditional resumes.
Applicants should provide:
A link to a 30–60 second video script or social media video they have created.
A 150-word example showing how they would transform a basic technical announcement—such as “We updated our API to connect Salesforce with Google Sheets”—into an engaging, conversion-focused social media post.
A short summary of previous content achievements, including measurable results such as reach, engagement, leads, conversions, or sales generated.
Candidates should also submit relevant work samples, a portfolio, or other evidence demonstrating their experience and abilities. Selected applicants will be contacted for a first-round interview.