Social Media Handler at SPMprofessionals

SPM Professionals is a multidisciplinary consulting firm providing specialized services in economic and financial advisory, research, institutional capacity development, and strategic business solutions.

The organization works with government institutions, private businesses, and development-focused organizations to improve operational efficiency, promote transparency, encourage innovation, and support sustainable economic growth.

Through its professional expertise and results-oriented approach, SPM Professionals helps organizations strengthen their operations, develop effective strategies, and achieve long-term objectives.

Job Overview

SPM Professionals is seeking a talented, creative, and results-driven Social Media Handler to join its team in Abuja, Federal Capital Territory.

The successful candidate will be responsible for managing the company’s digital presence, developing engaging social media content, implementing effective online marketing strategies, and strengthening brand visibility across multiple platforms.

The position also involves managing social media accounts for clients, coordinating digital campaigns, monitoring audience engagement, and using performance analytics to improve marketing outcomes.

This opportunity is ideal for an enthusiastic digital media professional who understands current social media trends, enjoys creating compelling content, and can turn creative ideas into measurable audience growth and brand engagement.

Key Responsibilities

1. Social Media Management

• Oversee and maintain the company’s social media accounts across Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, and other relevant platforms.

• Develop and implement effective social media strategies to improve brand visibility, audience engagement, and follower growth.

• Maintain a consistent brand identity, tone, and messaging across all digital channels.

• Ensure social media platforms remain active, professionally managed, and regularly updated.

2. Content Creation and Publishing

• Create original, engaging, and audience-focused content, including social media posts, short-form videos, reels, stories, and promotional materials.

• Develop structured content calendars and schedule posts for consistent publication.

• Write compelling captions, promotional messages, and social media copy that encourage meaningful audience interaction.

• Collaborate with graphic designers, photographers, video editors, and marketing professionals to produce high-quality digital content.

• Adapt content formats and messaging to suit different social media platforms and target audiences.

3. Community Engagement and Brand Reputation

• Monitor and respond professionally to comments, direct messages, customer inquiries, and online feedback.

• Build positive relationships with followers, customers, and online communities.

• Encourage meaningful conversations and interactions that strengthen audience loyalty.

• Identify and escalate sensitive customer concerns or reputational issues when necessary.

4. Digital Marketing and Advertising

• Plan, coordinate, and manage social media marketing campaigns and paid advertisements.

• Identify relevant target audiences and develop strategies to improve campaign reach and effectiveness.

• Monitor emerging digital marketing trends, popular content formats, and relevant industry developments.

• Recommend creative promotional ideas to improve online visibility and customer acquisition.

5. Client Account Management

• Manage assigned social media accounts for clients, ensuring that content meets their branding and communication objectives.

• Coordinate client content schedules, marketing campaigns, and promotional activities.

• Maintain professional communication with clients regarding campaign progress and content requirements.

• Ensure timely delivery of social media content and other assigned digital marketing tasks.

6. Performance Monitoring and Reporting

• Track social media performance using platform insights and analytics tools.

• Monitor important metrics such as engagement rates, audience reach, impressions, follower growth, and campaign results.

• Prepare regular performance reports highlighting achievements, challenges, and opportunities for improvement.

• Use data and audience feedback to refine content strategies and improve future marketing campaigns.

Qualifications and Requirements

Interested applicants should possess the following qualifications, skills, and abilities:

• Proven experience in social media management, digital marketing, content creation, or a related field.

• Good understanding of Facebook, Instagram, TikTok, LinkedIn, X, and other major social media platforms.

• Excellent written and verbal communication skills, including the ability to create engaging captions and promotional content.

• Experience developing content calendars, scheduling posts, and maintaining consistent online brand messaging.

• Knowledge of social media advertising, audience targeting, and digital campaign management.

• Strong creativity and the ability to develop original content ideas that attract and engage online audiences.

• Good organizational skills, attention to detail, and the ability to manage multiple assignments.

• Ability to work independently, meet deadlines, and collaborate effectively with other team members.

• Familiarity with social media analytics tools and performance reporting.

• Relevant educational qualifications or practical experience in Marketing, Mass Communication, Digital Media, Communications, or a related discipline will be an advantage.

Additional Skills That Will Be an Advantage

• Basic graphic design skills using tools such as Canva or Adobe Photoshop.

• Video editing skills for producing short-form content and social media reels.

• Experience managing multiple business or client social media accounts.

• Familiarity with Meta Ads Manager and other social media advertising platforms.

• Ability to identify trending topics and transform them into engaging, brand-relevant content.

Salary and Employment Details

How to Apply

Interested and qualified candidates should submit an updated CV alongside a professional portfolio or links to social media accounts they have previously managed.

Applications should be sent directly to the employer’s recruitment email address.