Social Media Manager at Her Campus Media

Her Campus Media is seeking an experienced, creative, and people-focused Senior Social Media Manager to join its team on a temporary basis, providing coverage for parental leave.

The successful candidate will play a central role in managing the day-to-day social media operations across Her Campus Media’s owned platforms.

Working closely with the Social Video Producer and Content Leadership team, you will oversee daily content production and publishing, respond quickly to emerging internet trends, and develop engaging social media concepts around major cultural events and editorial moments.

You will also be responsible for driving audience growth and engagement through creative experimentation, testing new content formats, and discovering innovative ways to connect with the brand’s Gen Z audience.

In this position, you will directly manage, mentor, and support Associate Social Editors, providing guidance and professional development while maintaining high editorial standards across all social channels.

You will also take full responsibility for Her Campus’s flagship Study Break newsletter, alongside providing strategic direction and editorial oversight for Spoon University’s Supper Club and College Fashionista’s Fit Check newsletters.

The ideal candidate is highly familiar with Gen Z culture and digital trends, has demonstrated experience managing creative teams, and can combine strong editorial judgment with effective operational leadership.

You should be comfortable working in a fast-moving digital media environment and capable of balancing multiple priorities while delivering engaging, high-quality content.

Key Responsibilities

Day-to-Day Social Media Management & Operations

• Lead daily social media operations, including content scheduling, publishing, copywriting, and quality assurance across Her Campus Media’s owned platforms. Maintain a consistent and error-free publishing schedule across Instagram, TikTok, YouTube, and email.
• Develop creative, visually appealing, and engaging content ideas to support the continued growth of the company’s social media platforms. Experience with Canva is an added advantage.
• Work closely with the Social Video Producer to coordinate video coverage of viral moments, maximize the distribution of original video content across platforms, and develop concepts for recurring video series, special campaigns, and major cultural events.
• Coordinate between the social media and Branded teams to maintain brand consistency, ensure appropriate editorial tone, and provide timely cross-promotional support for major campaigns.
• Stay informed about emerging pop-culture conversations, viral trends, and real-time internet developments to help the team produce timely, relevant, and high-performing social content.
• Compile and analyze weekly performance reports across social platforms, identifying audience behavior, successful content formats, and engagement trends to guide publishing decisions and future editorial strategies.

Team Leadership & Mentorship

• Directly manage, mentor, and support junior editors, encouraging their professional development through constructive feedback, ongoing guidance, and regular one-on-one meetings.
• Oversee daily team operations, including content assignments, editorial workflows, and workload distribution, ensuring team members have the resources and support needed to deliver effectively.
• Promote high editorial standards, creative innovation, and attention to detail across social media content, including brand voice, storytelling, content presentation, and visual execution.

Major Events & Creative Content Development

• Take a leading creative role in planning and executing social media strategies for major cultural events, seasonal campaigns, editorial milestones, and live event coverage.
• Transform broader editorial themes and campaign objectives into engaging, platform-specific content, including recurring social series, multi-slide carousels, interactive Stories, community engagement campaigns, and other creative formats.

Newsletter Management & Strategic Oversight

• Manage the complete production process for Her Campus’s flagship Study Break newsletter, including content planning, writing, editing, brand voice, and publishing schedules.
• Provide strategic guidance, editorial feedback, and quality oversight for Spoon University’s Supper Club and College Fashionista’s Fit Check newsletters, working alongside their respective editors to maintain content quality, brand alignment, and subscriber growth.
• Track newsletter performance metrics, including open rates, click-through rates, and subscriber feedback, using the insights to identify opportunities for continuous improvement and stronger audience engagement.

Skills, Knowledge & Qualifications

• Professional Experience: At least four years of experience in social media management, preferably within digital publishing, media, content production, or brand storytelling. Experience reaching Gen Z, college students, or young women’s audiences is particularly valuable.
• People Management: A minimum of one to two years of direct team management experience, with a demonstrated ability to mentor, coach, and develop junior editors, associates, or interns.
• Social Media Expertise: Strong working knowledge of TikTok, Instagram, YouTube, and Pinterest, including platform algorithms, content formats, audience engagement strategies, and evolving community trends.
• Newsletter Experience: Previous experience creating, editing, or managing editorial email newsletters is preferred. Familiarity with Mailchimp or similar email marketing platforms is an advantage.
• Writing & Editorial Skills: Excellent writing, proofreading, and copyediting abilities, with a strong understanding of editorial voice, storytelling, content presentation, and news judgment.
• Diversity & Inclusion: A demonstrated commitment to diversity, equity, and inclusion, particularly in editorial decision-making, content representation, and visual storytelling.
• Creative & Organizational Skills: Ability to balance creative thinking with strong project management, maintain editorial consistency, and manage multiple deadlines in a fast-paced digital environment.

About Her Campus Media

Her Campus Media is a community-driven Gen Z media and marketing company that brings together some of the most recognized media brands and creator communities serving the next generation.

Its portfolio includes Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired.

With a community of more than 130,000 members, a presence across over 2,300 colleges, and a social media reach exceeding 1.3 billion, Her Campus Media creates opportunities for the next generation while helping leading global brands connect authentically with Gen Z audiences.

The company serves as a comprehensive marketing partner, developing award-winning campaigns and end-to-end strategies that help brands strengthen their relevance and relationships with young consumers.

About the Team

Her Campus Media is powered by a passionate, ambitious, and entrepreneurial team committed to developing future leaders and creating meaningful opportunities for the next generation.

Although the company has a relatively small workforce of approximately 100 employees, it brings together talented individuals who share a commitment to innovation, collaboration, and professional growth.

The organization is focused on building an inclusive and dynamic workplace where employees can contribute their ideas, develop their skills, and make a meaningful impact.