Social Media Manager at MìLà

MìLà is a Chinese food company dedicated to creating and improving delicious food products that people can enjoy at home.

Although rooted in Chinese cuisine, the brand represents something much bigger: the ability of food to bring people together, encourage meaningful connections, share stories, and introduce people to new flavors and cultures.

Our Mission

Our mission is to build a brand that authentically reflects our Chinese-American roots while creating something distinctive that everyone can enjoy and share.

We are inspired by the traditional Chinese family-style dining experience, where food is placed at the center of the table for everyone to enjoy together.

Through MìLà, we celebrate food as a universal way to connect people, exchange experiences, and explore different cultures.

Job Summary

Position: Social Media Manager

Work Arrangement: Hybrid in Sumner, Washington, or fully remote in Los Angeles, California. Occasional travel to company headquarters and other locations will be required for social activations.

MìLà is seeking a creative and results-driven Social Media Manager to lead its organic social media presence and strengthen the brand’s identity across digital platforms.

The successful candidate will combine creative storytelling, content production, community engagement, and performance analytics to build an engaging social media presence that attracts and retains followers.

Reporting directly to the Chief Marketing Officer (CMO), this is a high-responsibility position involving the development of recurring content series, filming and editing short-form videos, managing freelance creative partners, and presenting regular performance reports and recommendations to leadership.

The role also offers an opportunity to collaborate closely with the company’s founders, celebrities, and influencer partners while helping shape MìLà’s digital identity and cultural presence.

Duties and Responsibilities

• Manage MìLà’s organic social media accounts, primarily Instagram and TikTok, while also overseeing YouTube, LinkedIn, and potential emerging platforms.
• Develop and manage recurring content series that showcase the brand’s products, food preparation processes, company culture, and the people behind the business.
• Create, write, film, and edit short-form videos optimized for mobile viewing and the latest social media trends.
• Coordinate freelance production partners and oversee Instagram Stories, community engagement, comments, direct messages, and user-generated content.
• Collaborate with the creator and influencer team to integrate content creators into the brand’s social media strategy and determine which content is suitable for publication.
• Develop and execute social media campaigns, brand activations, and small-scale events that generate engaging content and strengthen brand awareness.
• Lead social media coverage for major brand events, collaborations, and partnership activities.
• Help MìLà employees become more comfortable appearing on camera and develop recognizable personalities for the brand’s content.
• Work with the brand, sales, product innovation, and partnerships teams to ensure social media content reflects company activities, product launches, and retail developments.
• Track key performance indicators, including shares, reach among non-followers, video watch-through rates, and follower growth.
• Conduct weekly performance assessments, experiment with new content approaches, and identify opportunities for improvement.
• Present regular social media performance reports to leadership, providing clear insights and actionable recommendations.

Required Skills and Abilities

• Excellent editorial judgment and a strong understanding of the type of content that captures attention, encourages viewers to watch, and inspires sharing.
• Practical video production and editing experience using CapCut, Adobe Premiere Pro, or similar applications.
• Strong writing skills, particularly for social media hooks, captions, scripts, and promotional content.
• Ability to work effectively in a fast-paced, growing business environment with an entrepreneurial approach.
• Excellent communication and presentation skills, including the confidence to lead meetings and present ideas to senior management.
• Comfortable appearing on camera or capable of helping others feel confident when creating on-camera content.
• Good knowledge of social media culture, emerging trends, and audience behavior, with the ability to determine which trends align with the brand.
• Willingness to work occasional evenings and weekends to support events, activations, and live social media activities.

Education and Experience

• 3–5 years of experience managing social media for a consumer brand, media organization, or content creator. Experience in consumer packaged goods (CPG), food and beverage, quick-service restaurants (QSR), beauty, direct-to-consumer (DTC), or high-growth startups is preferred.
• A portfolio demonstrating the creation or management of engaging short-form content with proven audience engagement and sharing.
• Previous experience managing freelance professionals, content creators, or external production partners.
• Experience organizing brand activations, promotional campaigns, or events is an added advantage.
• Strong understanding of social media analytics and the ability to turn performance data into practical business strategies.
• Working knowledge of how paid and organic social media campaigns complement each other.
• Genuine passion for food, with familiarity with Chinese and Chinese-American food culture considered an advantage.
• Ability to work independently, manage uncertainty, and take ownership of projects and responsibilities.

Compensation

The annual base salary depends on the employee’s work location and level of experience:

• Sumner, Washington (Hybrid): $92,000–$100,000 per year.
• Los Angeles, California (Remote): $92,000–$110,000 per year.

Compensation is dependent on experience and qualifications (DOE).

Why Join MìLà?

MìLà offers a range of employee benefits designed to support health, financial stability, and overall well-being.

Comprehensive Health Insurance: Medical, dental, and vision coverage. The company pays 75% of employee premiums and 25% of dependent premiums.

Additional Insurance Options: Employees can access optional life and accidental death and dismemberment (AD&D) coverage, hospital insurance, and short-term disability protection.

401(k) Retirement Plan: An opportunity to save and invest toward long-term financial security.