Social Media Specialist at Groupon

Groupon is a global marketplace connecting over 42 million customers with exciting local experiences, including restaurants, entertainment, wellness services, travel, and events.

With more than one million merchant partners, the company helps consumers discover affordable experiences while supporting local businesses.

As an AI-driven organization, Groupon is undergoing a major digital transformation, evolving from a traditional deals marketplace into an innovative experience discovery platform.

This transformation aims to create greater value for customers and merchants through advanced technology, personalized recommendations, and improved digital experiences.

Job Description

Groupon is seeking a creative, strategic, and technology-driven Social Media Specialist to manage and strengthen its organic social media presence across North America.

This position combines strategic planning, hands-on content production, and artificial intelligence to create engaging digital experiences that connect with audiences and increase brand visibility.

The successful candidate will oversee organic social media activities across Facebook, Instagram, TikTok, YouTube, and emerging platforms.

You will develop creative strategies, produce original content, experiment with AI-powered tools, and analyze performance to improve audience engagement.

Working under the Brand Marketing Director, you will collaborate with international social media teams, the Creative Director, and other marketing departments to ensure consistent messaging and high-quality content across Groupon’s digital channels.

Key Responsibilities

Social Media Strategy and Development

• Develop and implement comprehensive organic social media strategies targeting audiences across North America.
• Determine appropriate social media platforms, content categories, publishing schedules, and engagement strategies.
• Transform Groupon’s brand objectives into creative, platform-specific content that resonates with target audiences.
• Establish quarterly social media priorities and develop content plans aligned with marketing campaigns and business objectives.
• Identify emerging digital trends and incorporate relevant opportunities into the company’s social media strategy.
• Maintain a strong and consistent brand presence across all priority social platforms.

Content Creation and AI Integration

• Create engaging social media content, including videos, graphics, short-form clips, and interactive digital experiences.
• Personally develop and test creative content rather than relying exclusively on external production teams.
• Use generative AI technologies such as Kling, Higgsfield, Veo, Sora, Runway, Midjourney, and ElevenLabs to improve content production.
• Explore emerging AI tools and integrate innovative solutions into daily content workflows.
• Maintain a consistent weekly publishing schedule to keep audiences engaged and improve platform visibility.
• Develop new content formats, creative concepts, and production techniques that can be replicated across the marketing team.
• Ensure AI-assisted content maintains high creative standards and aligns with Groupon’s brand identity.

Teamwork and Cross-Functional Collaboration

• Collaborate with the International Social Media Manager to establish consistent creative standards and production processes.
• Share AI tools, creative resources, and effective workflows with international marketing teams.
• Work closely with the Creative Director to maintain visual consistency and support broader marketing campaigns.
• Coordinate with public relations, performance marketing, regional business teams, and brand management.
• Ensure social media activities support Groupon’s overall marketing direction and corporate messaging.
• Promote efficient collaboration between North American and international social media operations.

Social Media Performance and Analytics

• Track and evaluate organic social media performance using metrics such as reach, views, engagement, audience growth, and brand awareness.
• Analyze audience behavior and content performance to identify opportunities for improvement.
• Conduct regular content experiments to determine which strategies and formats generate the strongest results.
• Discontinue ineffective approaches and prioritize strategies that demonstrate measurable success.
• Prepare monthly performance reports highlighting key insights, trends, and actionable recommendations.
• Use performance data to guide creative decisions and improve the effectiveness of future campaigns.

Qualifications and Requirements

Applicants should possess the following skills, experience, and qualifications:

• A minimum of 2–4 years of professional experience in social media marketing, content creation, or digital brand management.
• At least one year of experience independently developing and managing a brand’s social media strategy.
• Strong knowledge of TikTok, Instagram, YouTube, and other major social media platforms.
• Excellent understanding of Gen Z digital culture, including online trends, humor, visual styles, and content consumption patterns.
• Demonstrated experience producing social media content using artificial intelligence.
• Practical knowledge of generative AI platforms such as Kling, Higgsfield, Veo, Sora, Runway, Midjourney, Flux, or ElevenLabs.
• Strong written and spoken English communication skills.
• Ability to interpret social media analytics and convert performance insights into effective marketing decisions.
• Experience using social media analytics platforms, including TikTok Studio, Meta Business Suite, and YouTube Studio.
• Familiarity with third-party analytics tools such as Sprout Social, Dash Hudson, Brandwatch, or similar software.
• Excellent creative thinking, problem-solving, and organizational abilities.
• Ability to work independently, manage multiple priorities, and develop actionable plans from broad instructions.
• Strong understanding of social media algorithms, platform-specific formats, and audience engagement techniques.
• Experience managing social media activities for brands operating across multiple European markets.

Portfolio Requirement: Candidates must provide a portfolio demonstrating social media content they have personally created, including examples of AI-generated or AI-assisted work. Submissions may include a portfolio website, PDF document, or links to published social media content.

Applications submitted without a portfolio will not be evaluated.

Preferred Skills and Experience

The following additional qualifications will be considered an advantage:

• Confidence appearing on camera and creating first-person social media content.
• Experience filming real-life experiences, product demonstrations, or reaction-based videos.
• Previous experience supervising, mentoring, or supporting creative team members.
• Ability to collaborate effectively with colleagues across different countries and time zones.
• Proven ability to identify emerging social media platforms and content trends before they become mainstream.
• Basic knowledge of motion graphics, video editing, and visual storytelling.
• Previous experience in e-commerce, digital marketplaces, local services, or consumer-focused businesses.

What Success Looks Like

In this position, success will be measured by your ability to:

• Maintain an active, relevant, and consistently engaging social media presence.
• Increase weekly content production through AI-powered workflows without compromising quality.
• Improve organic reach, audience engagement, and brand recognition.
• Develop innovative content strategies that strengthen Groupon’s digital presence.
• Demonstrate measurable contributions to brand growth within the first 12 months.
• Build stronger collaboration between North American and international social media teams.
• Establish shared creative standards, efficient production processes, and effective use of resources.

Salary and Work Arrangement

Groupon offers an annual salary of up to $70,000, along with a 10% target performance bonus.

The position is full-time and permanent, with Chicago, Illinois, identified as the preferred work location. Remote work opportunities are available for candidates based in the United States.

Hybrid arrangements may require regular attendance at the office.

Recruitment Process

The recruitment process involves four stages:

Stage 1: Recruiter Screening
An initial conversation to assess your professional background, experience, and suitability for the position.

Stage 2: Case Exercise
A practical assignment designed to evaluate your creativity, strategic thinking, and social media expertise.

Stage 3: Hiring Manager Interview
An interview focused on your technical abilities, previous achievements, and approach to social media management.

Stage 4: Chief Marketing Officer Interview
A final discussion with Groupon’s Chief Marketing Officer to assess alignment with the company’s marketing vision and objectives.

Why Join Groupon?

Groupon is committed to building an AI-first workplace where technology, creativity, and innovation play important roles in everyday operations.

The company encourages employees and job applicants to explore artificial intelligence tools that improve productivity, enhance creative processes, and deliver better business outcomes.

Candidates are welcome to use AI tools during the recruitment process whenever they provide meaningful value.

Joining Groupon offers an opportunity to contribute to the transformation of a global marketplace while helping customers discover affordable experiences and supporting the growth of local businesses.

Groupon also emphasizes collaboration, inclusion, and the development of strong communities through successful small businesses.

How to Apply

Interested and qualified candidates are encouraged to explore available opportunities through Groupon’s official recruitment platform.

Applicants should prepare an updated resume and a portfolio showcasing relevant social media projects, including AI-generated content.

Note: Groupon follows a merit-based recruitment process and does not request payments from applicants. Candidates should verify job opportunities through the company’s official careers website and remain cautious of fraudulent recruitment messages or unauthorized requests for personal information.