TikTok Manager at Tarte Cosmetics

Tarte Cosmetics is seeking a trend-savvy, data-driven leader to drive the growth of its TikTok Shop and social commerce business.

This is an exciting opportunity to take ownership of GMV growth, develop strategic product assortments, and strengthen cultural relevance for one of the beauty industry’s most dynamic brands.

Key Responsibilities

Drive Business Growth: Lead tarte’s direct-to-consumer (DTC) business on TikTok Shop, taking ownership of GMV growth, revenue performance, and profitability targets.

Develop Strategic Assortments: Curate trend-focused product selections tailored to TikTok Shop and emerging social commerce platforms.

Analyze Performance & Forecast Sales: Oversee sales forecasting, inventory planning, and SKU optimization using data-driven insights. Prepare daily and weekly business performance reports for C-suite executives and cross-functional stakeholders.

Collaborate Across Teams: Partner with e-commerce, marketing, creative, influencer relations, PR, planning, and operations teams to execute merchandising strategies effectively.

Manage Merchandising Calendars: Develop weekly, monthly, and seasonal merchandising plans that align with brand partnerships, influencer campaigns, content schedules, and viral product opportunities.

Track Results & Report Insights: Use platform analytics to monitor sales performance, marketing KPIs, and campaign effectiveness, providing insights that inform broader business strategies.

Build Platform Partnerships: Work closely with TikTok and other social commerce platform representatives to explore new growth initiatives, advertising opportunities, media programs, and affiliate marketing strategies.

Monitor Industry Trends: Stay informed about emerging beauty trends, viral products, and social commerce developments, translating cultural insights into innovative business opportunities.

Oversee Product Content: Manage product detail page (PDP) best practices, evaluate competitor content strategies, identify opportunities for improvement, and coordinate the product content development process.

Candidate Profile

• Demonstrated experience growing sales and business performance through TikTok Shop.
• Strong understanding of the TikTok Shop ecosystem, including marketing tools, sales drivers, and strategies for maximizing platform performance.
• Flexibility to support the fast-paced, always-on nature of TikTok Shop, including occasional nights and weekends.
• Genuine enthusiasm for TikTok, beauty trends, social commerce, and emerging cultural moments.
• Excellent communication and collaboration skills, with the ability to work effectively across creative, analytical, operational, and technical teams.
• Practical experience using AI-powered tools such as ChatGPT, Perplexity, Replit, and Sora to improve productivity, creativity, and innovation. Experience with vibe coding is an added advantage.

Qualifications & Requirements

• At least 5 years of professional experience in digital merchandising, e-commerce, or social commerce.
• Strong analytical and problem-solving abilities, with proficiency in sales reporting and business analytics tools.
• Hands-on experience with TikTok Seller Center and TikTok Affiliate Center is required.
• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Excellent project management, organizational, and multitasking skills, with the ability to manage multiple priorities in a fast-paced environment.

Salary & Benefits

• Annual Salary: $110,000–$130,000, depending on qualifications, skills, relevant professional experience, and educational background.
• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan and access to health and wellness programs.
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time, and additional time-off benefits.
• Hybrid working arrangement.
• Complimentary products (gratis) and employee discounts on tarte.com purchases.
• Opportunities to participate in team community service and give-back initiatives.
• A welcoming, creative, collaborative, and enjoyable working environment.