UI/UX Designer at Reflex Media

Seeking.com is the world’s largest premium dating platform, founded by an MIT alumnus and headquartered in Las Vegas.

The company operates at the intersection of advanced technology, consumer psychology, and innovative product design.

Its mission is to help people build meaningful relationships and discover love while redefining how digital social platforms can strengthen human connections.

Reflex Media are looking for a talented UI/UX Designer who brings together strategic thinking, a deep understanding of customer needs, and a strong passion for creating emotionally engaging digital experiences.

Because dating is an inherently emotional experience, our products must do more than function well. They must establish trust, generate excitement, and guide members through meaningful interactions.

In this role, you will collaborate directly with the Co-CEOs and Head of Product while working within a cross-functional team that includes product managers, software engineers, and data specialists.

Each team is responsible for a specific product funnel, such as user onboarding, with performance measured through registrations, engagement, and revenue generation.

You will design experiences across web, iOS, and Android platforms, covering key product areas such as onboarding, discovery, matching, messaging, user profiles, and subscription services.

With AI tools making it easier than ever to generate basic user interfaces, technical proficiency alone is no longer enough.

We value exceptional design judgment, a thorough understanding of customer behavior, the ability to anticipate potential challenges, and the creativity to determine when an experience needs simplicity and speed or more sophisticated elements such as animation, video, and interactive visual details.

This opportunity is also suitable for professionals working under titles such as UX Designer, UX/UI Designer, Product Designer, Interaction Designer, Visual Designer, Motion Designer, or Product Design Engineer.

If you have experience creating and delivering consumer-focused digital products, we encourage you to apply regardless of your current job title.

Key Responsibilities

Customer Understanding and Research

• Engage directly with platform members through interviews, recorded user sessions, customer support feedback, and beta testing programs.
• Translate customer insights into practical design solutions that reflect how users prefer to discover, connect, and communicate.
• Use real user feedback to continuously improve the overall product experience.

Design Systems and User Experience Architecture

• Develop complete user journeys, accounting for different interface states, error messages, empty screens, and unusual scenarios to ensure smooth implementation.
• Break complex product challenges into smaller, manageable improvements that can be delivered efficiently.
• Maintain and improve the existing design system while introducing new components and patterns when necessary.

Emotional and Interactive Design

• Create engaging experiences using animations, video, smooth transitions, and rich visual elements that encourage meaningful user interactions.
• Ensure functional activities such as account settings, payments, and identity verification remain simple, fast, and intuitive.
• Make user actions feel rewarding by providing immediate visual feedback when members upload photos, complete profiles, or verify their accounts.

Product Experiences You Will Develop

• Streamlined onboarding experiences that help new members create attractive, engaging profiles within minutes of downloading the app.
• AI-assisted conversational profile creation that eliminates lengthy traditional forms.
• Discovery and shortlisting features that help members move from browsing profiles to establishing genuine connections.
• Modern messaging experiences with integrated video and rich media capabilities.
• Privacy-conscious profile presentation tools that allow members who prefer discretion to express themselves comfortably and confidently.

Data-Driven Product Improvements

• Collaborate with your team to evaluate conversion funnels and engagement metrics, measure the performance of new features, and identify opportunities for improvement.
• Use tools such as Figma, Framer, and AI-powered development platforms, including v0, Lovable, and Cursor, to create prototypes and test new concepts with real users quickly.

AI-Powered Design Operations

• Integrate AI tools such as Claude, Claude Code, Cursor, and similar technologies into your everyday design workflow to improve efficiency and explore creative possibilities.
• Contribute to developing AI-powered workflows and operational guidelines that improve productivity across the design team.

Required Qualifications

• A strong portfolio demonstrating experience designing and launching consumer-facing digital products, with excellent skills in typography, layout, animation, interaction design, and visual presentation.
• A proven commitment to understanding customer needs, with case studies that demonstrate how user insights influenced design decisions and improved outcomes.
• Strong systems-thinking abilities, including the capacity to anticipate edge cases, account for every interface state, and understand how individual screens contribute to the overall user journey.
• Demonstrated experience creating emotionally engaging digital experiences through purposeful animations, transitions, video, and visual design elements.
• A curious and growth-oriented mindset, with a willingness to investigate problems deeply and continuously develop new skills.
• The ability to experiment with innovative ideas, test them on a smaller scale, and use feedback to improve results.
• At least three years of practical UI/UX or product design experience, preferably within consumer-focused B2C, mobile application, or subscription-based businesses.
• Advanced Figma proficiency, including component libraries, Auto Layout, prototyping, design tokens, and managing multiple design libraries and files.
• Regular, hands-on experience using AI-powered tools such as Claude, Claude Code, or equivalent platforms, alongside sufficient technical and architectural knowledge to guide AI-generated solutions toward scalable results. Candidates should be prepared to demonstrate these capabilities during the interview process.
• Experience interpreting product funnel and engagement analytics using platforms such as Amplitude, Mixpanel, Firebase, or similar tools.
• Excellent written and verbal communication skills, with the ability to explain design strategies and decisions clearly to senior executives and other stakeholders.

Preferred Qualifications

• Previous experience working on dating applications, social networking platforms, online marketplaces, or subscription-based products.
• Motion design experience using tools such as After Effects, Rive, Lottie, or Principle.
• Working knowledge of front-end technologies, including HTML, CSS, and JavaScript, with the ability to implement smaller changes independently.
• Experience organizing, managing, or participating in customer beta-testing programs.
• A publicly accessible portfolio showcasing previous projects, prototypes, or creative work through a personal website, Dribbble, Behance, or similar platforms.
• A bachelor’s degree in Design, Human-Computer Interaction, or a related discipline. However, demonstrated skills and portfolio quality will be given greater consideration than formal qualifications.

Salary and Benefits

• Annual Salary: $90,000 – $140,000, depending on experience, technical expertise, and design capabilities.
• Employment Type: Full-time, salaried position.
• Work Arrangement: Fully remote within the United States.
• Health Insurance: 99% employer coverage of the base medical plan, including dental and vision insurance.
• Dependent Coverage: 65% coverage for eligible dependents.
• Additional Insurance: 100% coverage of short-term disability, long-term disability, and life insurance for eligible employees.
• Retirement Benefits: 50% 401(k) matching contribution, up to 6% per month.
• Additional Benefits: Flexible Spending Account (FSA) and flexible paid time off.
• Professional Exposure: Direct collaboration with the company’s Co-CEOs and Head of Product, alongside regular opportunities to interact with actual platform members.

This is an excellent opportunity for an experienced UI/UX professional who wants to influence the future of digital dating through thoughtful design, customer-focused innovation, and AI-powered product development.