User Acquisition Manager at IDT

IDT are seeking a hands-on User Acquisition Manager to join our marketing team and help drive the growth of two of our flagship mobile applications, Boss Money and Boss Revolution.

In this role, you will support the planning, execution, and expansion of paid advertising campaigns across multiple digital platforms.

This is an excellent opportunity for a marketing professional looking to strengthen their user acquisition expertise through strategic planning, continuous experimentation, and data-driven campaign optimization.

Responsibilities

• Assist in planning, launching, managing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Meta, TikTok, Snapchat, Reddit, X, and other digital channels.
• Develop and implement channel-specific strategies that support user acquisition goals and improve key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
• Analyze the entire marketing funnel, from ad impressions and app installations to user activation and subsequent conversions, using performance insights to guide advertising budgets and campaign decisions.
• Coordinate creative testing initiatives, including developing concepts, conducting A/B tests, and establishing an organized framework for evaluating campaign performance.
• Track and assess advertising creative performance to understand how campaign adjustments and optimization strategies affect results.
• Identify opportunities to improve campaign efficiency by reviewing performance metrics and translating data insights into practical optimization strategies.
• Work closely with designers and creative teams to develop compelling advertising materials that reflect each application’s brand messaging and target audience.
• Explore emerging advertising platforms, innovative optimization techniques, and creative approaches to stay current with developments in mobile user acquisition.
• Leverage AI-powered tools to streamline marketing activities, including content creation, advertising copywriting, creative development, campaign management, and performance analysis.

Requirements

• At least 3 years of experience managing paid advertising campaigns in user acquisition, digital marketing, or growth marketing roles.
• Previous experience in B2C mobile application user acquisition is required.
• Practical experience managing paid social campaigns through platforms such as Meta, TikTok, and Snapchat.
• Strong analytical and problem-solving abilities, with the capacity to interpret campaign data and make informed optimization decisions.
• Excellent written and verbal English communication skills. Spanish language proficiency is an added advantage.

What We Offer

• An exciting and rewarding career opportunity working alongside talented professionals.
• Employee referral program with incentives for recommending qualified candidates.
• Health, dental, and vision insurance, along with a 401(k) retirement plan.
• Paid time off covering vacation, sick leave, and public holidays.
• Commuter benefits program.
• Short-term and long-term disability coverage.
• Flexible working arrangements.
• Tuition reimbursement program and additional employee benefits.

Salary

$70,000 – $95,000 per year

About IDT Corporation

Founded in 1990 and headquartered in Newark, New Jersey, IDT Corporation is a global communications and financial services company specializing in prepaid communication and payment solutions.

The company is a recognized leader in international voice services and serves customers across multiple markets worldwide.

Listed on the New York Stock Exchange (NYSE), IDT employs more than 1,800 people across 20 countries and generates annual revenues exceeding $1.5 billion.

IDT stands apart from traditional large technology corporations by encouraging innovation and supporting employees who want to transform their ideas into practical business solutions.

One of its flagship brands, BOSS Revolution, provides international money transfers, international calling, and mobile top-up services.

Through these offerings, the company helps people stay connected and share financial resources with family and friends around the world.