Website Manager at GitLab

GitLab is a leading technology company providing an AI-powered DevSecOps platform that helps businesses improve software development, security and operational efficiency.

Its platform is trusted by millions of users and major organisations worldwide.

Job Description

GitLab is seeking an experienced and strategic Senior Website Manager to lead the development, optimization and overall performance of its corporate website.

The successful candidate will oversee website strategy, manage optimisation initiatives and coordinate major product launches.

Working closely with marketing, UX design, content and engineering teams, the manager will ensure the website delivers an excellent user experience while supporting business growth, customer engagement and conversions.

This is a leadership role focused on website strategy, performance analysis and cross-functional collaboration rather than hands-on website coding.

Key Responsibilities

• Develop and manage the website strategy and quarterly improvement roadmap.
• Lead website optimisation and experimentation programmes, including A/B testing.
• Oversee website launches for major products, campaigns and company events.
• Improve website navigation, information architecture and content organisation.
• Monitor website performance, conversion rates and business impact.
• Collaborate with UX designers, developers, content specialists and marketing teams.
• Use analytics, customer research and testing results to identify improvement opportunities.
• Introduce AI-powered tools and workflows to improve website content management and productivity.
• Ensure consistency across the company’s international and localised websites.

Requirements

• Proven experience managing high-traffic business-to-business (B2B) websites.
• Experience developing website strategies and optimisation roadmaps.
• Strong understanding of website analytics, conversion optimisation and A/B testing.
• Experience coordinating website launches with design, marketing and engineering teams.
• Knowledge of content management systems (CMS) and modern website technologies.
• Familiarity with SEO, technical SEO and Answer Engine Optimisation (AEO).
• Excellent communication, leadership and project management skills.
• Experience using AI tools to improve content and website workflows.

Salary and Benefits

The advertised US base salary range is $104,800–$176,400 annually, depending on experience, skills and location.

Additional benefits include:

• Equity compensation and employee stock purchase plan.
• Flexible paid time off.
• Professional development funding.
• Parental leave.
• Health, financial and wellbeing benefits.

Location and Work Arrangement

This is a fully remote, full-time position open to candidates located in the United States or Canada.