Youtube Manager

Owner is an AI-native platform built to help local businesses grow and operate more effectively, beginning with independent restaurants.

The platform brings together many of the tools business owners typically rely on, including websites, online ordering, CRM, point-of-sale capabilities, and other operational solutions.

Rather than requiring owners to manage multiple systems themselves, Owner is designed to actively support sales growth, profitability, marketing, customer conversion, and day-to-day operations.

The goal is to give business owners the experience of having skilled operators, marketers, and engineers working alongside them.

Our Vision

Owner is initially focused on helping independent restaurants compete and succeed in the digital economy.

However, many other local businesses face similar challenges, including rising technology costs, shrinking margins, and increasing competition from large platforms.

After building a strong solution for restaurants, Owner plans to expand its technology to additional categories of local businesses.

Since 2020, the company has generated tens of millions of dollars in revenue and processed more than $1 billion in online orders. Owner has supported more than 20,000 restaurant owners and reports helping them save nearly $200 million in fees.

The company has grown to a team of several hundred professionals, including people with experience at companies such as Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire, and Stripe.

Owner operates as a remote-first global company headquartered in San Francisco, with an additional sales hub in Toronto. While many employees work remotely around the world, certain positions require or prioritize in-person collaboration.

About the Role

Owner is seeking an experienced creative professional to take ownership of its long-form YouTube strategy and production.

Media has become an important part of Owner’s growth strategy. Its YouTube and Instagram channels regularly reach millions of organic impressions each month, helping the company connect with restaurant owners, prospective customers, entrepreneurs, and potential employees.

The successful candidate will oversee Owner’s long-form YouTube channels from initial content ideas and packaging through production, post-production, publishing, and performance analysis.

This position is suited to someone who combines creative storytelling with production management and analytical thinking. You should be comfortable developing video concepts, planning productions, directing shoots, writing and refining content, supervising editing, and using YouTube performance data to improve future videos.

You will also help build and manage a YouTube-focused creative team while shaping the channel’s strategy, visual identity, content formats, and overall direction.

Location: San Francisco, California

Key Responsibilities

• Develop the overall YouTube strategy and new content formats while working toward significant subscriber growth across Owner and Adam Guild’s startup-focused channels.
• Manage editors, thumbnail designers, videographers, and pre-production processes.
• Lead A/B testing of titles, thumbnails, and other content packaging across existing and future videos.
• Monitor and report important YouTube performance indicators, including audience retention, view velocity, and subscriber growth.
• Stay informed about YouTube platform changes, emerging features, algorithm developments, audience behavior, and competitive content strategies.
• Prepare detailed run-of-show documents, interview prompts, follow-up questions, pacing notes, and production guidance.
• Conduct regular audience-retention reviews and identify opportunities to improve viewer engagement.
• Oversee post-production, review video edits, coordinate with external editing partners, and approve final videos before publication.
• Manage the YouTube publishing calendar and coordinate distribution with marketing teams, short-form content teams, and other stakeholders.
• Develop original video concepts capable of helping Owner stand out within the business and educational content space.

Collaboration

In this role, you will report directly to the VP of Media and the Chief of Staff to the CEO.

You will work closely with the Director of Production and Senior Manager of Media Operations on production planning, resource allocation, and coordination across media channels.

You will also collaborate with editors, videographers, thumbnail designers, and teams across Marketing, Sales, and Product to develop YouTube content that supports audience growth, customer education, sales enablement, and conversion.

Qualifications

• At least 3 years of experience managing, developing, or growing YouTube channels.
• Strong knowledge of YouTube content strategy, including ideation, video formats, titles, thumbnails, packaging, and retention-focused editing.
• Excellent written and verbal communication skills.
• Ability to transform complex business concepts into clear and engaging video content.
• Strong analytical skills with the ability to use performance data to guide creative decisions.
• Experience managing creative professionals and production workflows.
• Familiarity with project management and team collaboration tools.
• Understanding of video editing software and Photoshop is beneficial but not required.
• Interest in using AI, automation, and emerging technologies to improve media production workflows.
• Strong interest in business, entrepreneurship, educational content, and digital media.

Compensation & Benefits

The estimated base salary for this position is $160,000–$170,000 per year, along with a pre-IPO equity package.

Benefits include comprehensive health coverage, unlimited paid time off, and additional employee perks.